Meta Media Buyer – Affiliate Marketing
Employment Type:
Full-Time / Remote
Industry:
Affiliate Marketing / Performance Marketing / DTC
About the Role
We’re seeking a high-performance Meta Media Buyer with deep experience in affiliate marketing and high-volume ad buying. This role is idóneo for someone who thrives on data, moves fast, and knows what it takes to profitably scale offers with $10K+/day in ad spend.
You’ll take full ownership of campaign architecture, creative testing, and optimization strategies to consistently drive results across Meta platforms (Facebook + Instagram).
Key Responsibilities
Manage and scale Meta Ads campaigns (Facebook & Instagram) with daily budgets of $10K+ per offer
Build and launch full-funnel media strategies optimized for conversions (UGC ads, advertorials, lead gen, ecommerce)
Run systematic creative testing frameworks and identify winning combinations of hooks, copy, formats, and landing pages
Work closely with affiliate and funnel teams to align creatives, pre-sells, and checkout flows for maximum CVR and ROAS
Track performance daily across metrics like CTR, CPM, ROAS, CPA, AOV, LTV using platforms like Triple Whale, RedTrack, and Meta Ads Manager
Stay ahead of platform changes, creative trends, and compliance shifts—pivoting strategies as needed
Implement and troubleshoot CAPI, pixel setups, and UTM tracking for full-funnel attribution
Optimize based on performance data and deliver weekly reporting on campaign outcomes and scaling opportunities
Requirements
5+ years of hands-on Meta media buying experience, preferably in affiliate or direct-response environments
Proven track record managing $10K+/day in ad spend per offer across multiple geos or verticals (beauty, wellness, finance, health, etc.)
Deep understanding of ad creative hooks, thumb-stopping visuals, UGC, and compliance best practices
Fluency in campaign architecture (CBO, ABO, broad testing, Advantage+ shopping) and audience segmentation
Experience with third-party tracking tools (e.g., RedTrack, Triple Whale, Hyros) and A/B testing tools
Strong analytical and decision-making skills—comfortable pulling and interpreting data to drive strategy
Self-starter attitude with a bias toward execution and results; thrives in a remote, high-autonomy environment
Nice to Have
Experience working with affiliate networks, CPA/CPL models, and high-volume landing page funnels
Familiarity with native ad compliance and white/gray hat scaling strategies
Ability to provide creative briefs and collaborate with editors, copywriters, and designers
Experience testing across new Meta placements (Reels, Advantage+ Shopping, Instant Forms)
📌 39908194151- Meta Media Buyer
🏢 Activate Talent
📍 Tuxtla Gutiérrez