- functional area marketing / advertising / public relationsjob descriptionrequirementslocation: indiafunction: marketingreports to: director – marketingroleoverviewthe program manager –marketing supports and executes gtm initiatives across skilling programs in india.the role is centred on partner-led marketing, working closely with institutionsand ecosystem partners, managing marketing and pr agencies, and driving socialmedia and event-based activations to support platform growth.this is a hands-on role fora marketing professional who brings strong execution discipline, partnercoordination experience, and comfort operating across multiple channels andstakeholders.keyresponsibilitiescampaign & partnermarketing execution- execute gtm initiativesthrough institutional and ecosystem partners including universities,training centers, associations, and government programs- act as the owner and expertfor through-partner marketing, enabling partners with playbooks, assets,and localized campaigns- manage partner timelines,commitments, follow-ups, and execution quality across programssocial media & events- plan and executeprogram-led social media initiatives aligned to gtm priorities in indiaalong with the digital marketing team- drive event-based marketingincluding webinars, orientation sessions, workshops, roadshows, andecosystem events in collaboration with partners and field teams- track performance of socialand event channels and optimize based on outcomesplatform growth &operations- support user onboarding,activation, and engagement journeys through partner channels and crm-ledcommunication (email, whatsapp, in-platform)- collaborate with product,growth, and triage teams to track conversions and funnel movement- maintain structuredtrackers and prepare weekly and monthly mis reports covering campaigns,partners, agencies, social, events, and pr performance- coordinate development oflocalized marketing assets including partner kits, decks, brochures,landing pages, social creatives, and event collateral.
- ensure brand consistencyacross partner, agency, and media-facing communicationskills& experience- 3-6 years of experience inmarketing, program management, or gtm execution roles- background in edtech,skilling, or entrepreneurship ecosystems is a strong advantage- strong project managementand stakeholder coordination skills- comfortable with crmworkflows, utms, dashboards, and performance reporting#j-*-ljbffr