Job overview
develop and drive brand marketing strategies to enhance brand visibility and increase market penetration
plan and implement integrated marketing initiatives aligned with brand direction, with a strong focus on the greater bay area
lead china-oriented digital and social media strategies across platforms including wechat, weibo, xiaohongshu (red), and douyin
drive brand innovation initiatives from ideation through execution
track competitive landscape and market dynamics to inform business reviews and adjust brand strategies accordingly
key responsibilities
oversee and manage overall brand health, equity, and performance
lead end-to-end integrated marketing campaigns, ensuring excellence in creative concept development, content creation, media planning, and execution across multiple touchpoints, with emphasis on china social platforms
collaborate closely with media and social agencies to plan, execute, and continuously optimize campaigns to improve brand outcomes
implement china-focused social media programs across wechat, weibo, xiaohongshu (red), and douyin, leveraging data and analytics to measure roi and refine strategies
work cross-functionally with internal teams and external partners to plan activities and ensure seamless coordination and high-quality execution
support brand innovation projects, including packaging development and go-to-market execution
manage assigned marketing budgets effectively in partnership with the finance team
requirements
bachelor’s degree in marketing, business administration, or a related field
minimum 4 years of marketing experience within consumer goods, fmcg, or related sectors (experience in baby or infant care categories is an advantage)
experience working in or with the mainland china market is highly preferred
demonstrated success in driving engagement and performance on chinese digital platforms such as xiaohongshu (red) and wechat
strong ability to collaborate with diverse internal and external stakeholders across multiple levels
highly self-driven with strong ownership, a proactive mindset, and a “can-do” attitude
results-oriented and creative, with solid project management and agency management capabilities; adaptable and responsive in a fast-changing environment
fluent in english, mandarin, and cantonese
please apply directly or reach out to turby via for a confidential discussion.
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