Job description:
we are seeking a trade marketing senior analyst to join our team. The ideal candidate will have a strong background in planning, negotiating, and executing brand promotional calendars with strategic commercial partners. This role involves leading the trade marketing strategy and projects within the mexico market, working closely with the sales team.
key responsibilities:
* support sales team to accelerate sell-out in digital and physical pos by creating effective plans according to brand and product strategy.
* execute in-store strategies (digital and physical) considering all relevant touchpoints to increase conversion.
* analyze sell-out kpis (sell-out, floor-share, hotspots, market share, etc.) and develop action plans to mitigate opportunities and optimize results.
* support clients' marketing strategies and product promotion campaigns.
* lead/manage trade marketing assistant and training assistant.
* leadership of promoters team (merchandising), defining routes for visits, goals, and kpis to be achieved aiming the best roi for the company.
* assist clients in determining and elevating brand positioning, providing marketing assets to all channels and vendors: pop materials, displays, digital assets for ecommerce, etc.
* in partnership with the sales team, design and implement an integrated promotional calendar with key trade partners.
* planning and execution of the training platform of the brand for retail salespeople and promoters.
* work closely with various internal (sales/brand/product/global team, etc.) and external (trade partners, agencies) stakeholders leading the shopper marketing implementation according to the plan.
requirements:
* fluent in spanish and english.
* bachelor's degree in marketing or related field.
* travel availability throughout the territory.
* at least 3 years of marketing/trade marketing experience.
* commercial/trade marketing/shopper marketing expertise: knowledge of retail and point of sales environment and shopper understanding.
* strategic thinking, project management (budget, brand plans, campaigns) and highly organized.
* leadership skills are a must.
* good knowledge in powerpoint, excel, and google applications (gmail, gdrive, google sheets, etc.).
* ability to actively lead & drive teamwork.
* self-organized and able to work under pressure with deadlines, having a sense of prioritization.
* passionate, motivated, and creative attitude.
* results and data-driven.
* excellent oral, interpersonal, and written communications skills including experience developing and delivering effective presentations, executive summaries, and proposals.
* people management experience.
* the job has administrative duties related to getting the job done and completed.