The role:
a global hospitality organization is seeking a highly skilled salesforce marketing cloud (sfmc) architect & lead developer to build, lead, and elevate a new in‑house marketing cloud development team in guadalajara. This hybrid role blends technical architecture, hands-on development, and team leadership as the company transitions away from an agency model and moves toward a scalable, internal sfmc capability.
This is a strategic opportunity to stand up a high-performing team, improve delivery processes, and shape the future of global email and mobile communications.
Role breakdown:
leadership – 50–60%
lead and mentor a team of 4 developers, manage workflows, and coordinate with global stakeholders.
Hands-on development – 20–30%
step in on complex builds, troubleshoot issues, and ensure code quality.
Architecture – 20%
own solution design, integrations, data modeling, and overall sfmc technical direction.
Responsibilities:
leadership & team development
build, lead, and coach a new in-house sfmc development team in guadalajara.
Manage workload distribution, project timelines, and delivery quality across the team.
Establish development standards, qa processes, documentation, and scalable workflows.
Foster a bilingual (english/spanish), collaborative, service-oriented team culture.
Act as the primary technical liaison between guadalajara developers and global marketing stakeholders.
Architecture & technical strategy