Overview directive consulting is the leading b2b performance marketing agency that delivers real revenue—not just leads. We use customer generation (a marketing methodology developed by us) to cut through the noise. Forget mqls—we’re here to drive pipeline, fuel sqls, and scale brands that are serious about growth. From paid media and seo to cro, revops, and go-to-market strategy, we build marketing engines that win in saas and across b2b industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. At directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in b2b tech and saas marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! About the role the content strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The strategist is responsible for more enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled account strategist, content & seo. What you\'ll do strategic excellence and best practices: create custom strategies and implement best practices for clients to achieve nsms. Build the initial client strategy using the project phase as a foundation, and optimize strategies over the client lifecycle using directive best practices. Collaboration: work closely with associate director (asd) when roadblocks affect strategy and goal attainment. Content campaigns: craft creative briefs and content campaigns with ideation based on competitor and audience insights. Best practices: apply industry best practices to help clients exceed goals (examples include ltv:cac modeling, customer generation, share of serp, content production). Goal setting: use available data to set client goals during engagement; goals are approved by the associate director (asd) and discussed in meetings with the client. Data sources: google analytics, crm data, semrush reporting, ahrefs reporting. Approval process: all goals must be approved by the asd before presenting to clients. Project management: ensure strategy execution; use asana for task management; delegate tasks to team members and clients as needed; coordinate with project managers to meet deadlines; collaborate with content writers and designers to deliver quality campaigns on time. Internal and external communication: serve as the main interface between clients and the team; proactively communicate with clients and internal leadership on progress, roadblocks, and opportunities; maintain regular cadence via channels such as slack and bi-weekly meetings. Client communications: share timelines, deliverables, and progress; maintain ongoing communication rather than limiting updates to bi-weekly meetings. Reporting: regularly report on progress and impact; cadence includes bi-weekly client meetings (noting nsm progress and ongoing deliverables), monthly reports, quarterly reports, and bi-annual business review presentations. What you\'ll bring a proven track record of success implementing seo principles and content strategy: keyword research, on-page optimization, and link building. Analytical insight: ability to analyze website traffic and seo metrics using tools like google analytics. Strong communication skills: comfortable client-facing and owning relationships with key stakeholders. Familiarity with industry tools (google search console, google analytics, semrush, ahrefs, screaming frog/crawling tools). Proven organizational, project, and time management skills. Genuine enthusiasm for digital marketing, seo, and content. Agency experience required. B2b tech and/or saas experience preferred. Goals nsm attainment: 100% mrr retention: 96% csat > 4.2 upsells / cross-sells / referrals strategists are expected to regularly look for opportunities for client growth with directive (e.g., expanding into another service line or increasing budget). Referrals: encourage at moments of change or when appropriate (e.g., new job, client milestones). Client csat and growth initiatives should be pursued consistently. What we offer we have a set living wage at directive. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents. Benefits to support the whole person mental health support through spring health, headspace membership; physical wellness via gympass; time off including unlimited pto (2-week minimum), paid company holidays, your birthday off, end of year recharge (dec 24 – jan 1), paid parental leave. Financial benefits include traditional and roth 401(k) with a 3% company match; bonus - annual bonus based on tenure; annual anniversary trip with peers and executive leadership. Work environment requirements as a remote-first company, you can work from anywhere in the us, with optional offices in irvine, ca. For some positions, global opportunities (canada, uk, australia) may be available where you have work authorization. This role may operate 100% virtually from your home office with collaboration via zoom and slack. You will need a laptop (pc or mac), reliable internet, and a professional background; duties require staying stationary for extended periods and interpreting written/verbal communication. Reasonable accommodations may be made for qualified individuals with disabilities. If you require reasonable accommodations in completing this application or participating in the selection process, please direct inquiries to careers@directiveconsulting.com. Additional information at directive, one of our core values is people first. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. J-18808-ljbffr