Job description
are you ready to make it happen at mondelēz international? Join our mission to lead the future of snacking. Make it with pride.
overview
you manage the media agenda in a particular geography.
how you will contribute
you will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess its effectiveness with a focus on return on investment. You will also build relationships with agencies. As an advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
what you will bring
* media buying and analytics experience ideally gained across the agency and industry
* digital media experience with exposure to ecommerce best practice
* ability to work with and influence external partners, matrixed local, regional and global stakeholders
* test‑and‑learn mentality, taking learning and scaling it broadly
* bias to action
* process management: well‑executed brand initiatives and effective collaboration with other critical functions
* effective verbal and written communication skills
purpose of role
in marketing & media, you’ll be the first to capture our consumers’ imaginations, giving them a tantalizing taste of our brands. You’ll help our brands stay culturally relevant by developing and activating digital experiences that capture imagination, passion and loyalty.
responsibilities
* social community development, website and content experiences
* implement annual strategies for how our brands react, engage and show up across owned social/digital platforms
* evangelize effective content workstreams and identify efficient sources to produce high‑volume, low‑cost content leveraging the general ecosystem
* recommend infiltration of new and emerging platforms and charter first‑time, innovative tactics to create best‑in‑class digital experiences
* filter agency and marketing partner concepts to ensure meaningful connection to target audiences and brand purpose
* leverage and manage social listening tools to derive insights and trends, then collaborate with internal stakeholders to address opportunities and risks
* support social governance, assist with new channel set‑up, inventory of all social channels and adherence to all global standards and principles
* work efficiently with the consumer experience data team and external partners to define, extract and synthesize available data for optimization
* manage ongoing social media analytics and insights to track performance and continually optimize executions to drive engagement and brand conversations
* conduct competitive analyses across platforms to inform key learning and kpi performance
qualifications
* ba/bs degree preferred in marketing, communications or public relations
* approximately 5+ years of combined experience demonstrating a commanding knowledge of social media, influencer marketing, crm, content creation and strategy
* profound understanding of evaluating native social media analytics
* experience with facebook business manager and relevant social media platforms; ability to drive projects from conception to completion
leadership competencies
* passion for understanding each brand’s unique consumer and their nuances
* execute with excellence while setting a focused strategic agenda and delivering results
* highly collaborative, capable of influencing cross‑functional teams and external agencies to realize marketing aspirations
* build strong professional relationships with colleagues, agencies and vendors
functional competencies
* passion for social media and creating unique organic content experiences
* ability to analyze metrics and data to help with content optimization
* functional expertise in digital marketing
#j-18808-ljbffr