Join to apply for the head of integrated media & comms role at beiersdorfjoin to apply for the head of integrated media & comms role at beiersdorfdeliver strategic expertise, consultancy, inspiration, and output to stakeholders to bring the bdf communication and media expertise to the next level,lead a team of media & marketing professionals (directly & indirectly), in the implementation of best practices,proactively support the brand & category business with tailored marketing strategy & media plans designed to drive key objectives (net sales, market share, profitability & brand equity targets both on master brand level & by category),localize activation strategies through tailored consumer journeys across all touchpoints & funnel stages,ensure implementation of global & regional media guidelines, wow, operating model & the local media kpi'sdevelop implementation plans within agreed budgets & kpi targets,ensure the best ttl (through the line) media mix, tailored to category, audience & objective to increase overall brand results and deliver those objectives,oversee precision marketing (digital) planning & execution, ensuring key elements of pm is embedded in the bdf team & agencies ways of working & campaigns including ecom initiatives (full funnel strategy),manage the media agency contracts & relationships, retainer fees, agency budgets, scope of work and bonuses to maximize cost control and ensure savings & optimal agency performance,oversee the creation of integrated media plans across traditional, digital, social, influencers and emerging platforms.your tasksdeliver strategic expertise, consultancy, inspiration, and output to stakeholders to bring the bdf communication and media expertise to the next level,lead a team of media & marketing professionals (directly & indirectly), in the implementation of best practices,proactively support the brand & category business with tailored marketing strategy & media plans designed to drive key objectives (net sales, market share, profitability & brand equity targets both on master brand level & by category),localize activation strategies through tailored consumer journeys across all touchpoints & funnel stages,ensure implementation of global & regional media guidelines, wow, operating model & the local media kpi'sdevelop implementation plans within agreed budgets & kpi targets,ensure the best ttl (through the line) media mix, tailored to category, audience & objective to increase overall brand results and deliver those objectives,oversee precision marketing (digital) planning & execution, ensuring key elements of pm is embedded in the bdf team & agencies ways of working & campaigns including ecom initiatives (full funnel strategy),manage the media agency contracts & relationships, retainer fees, agency budgets, scope of work and bonuses to maximize cost control and ensure savings & optimal agency performance,oversee the creation of integrated media plans across traditional, digital, social, influencers and emerging platforms.your profile+8 years on-hand experience in traditional and digital media planning and execution,experience in managing media agency relationships including negotiations, resource & project management and delivery of scope,experience build and managing engaging social and influencer campaigns,experience in using measurement tools for data-driven marketing,experience owning and optimizing budget across multiple teams,strong project management skills (e.g., building & rigorously tracking work plan),excellent presentation, communication and negotiation skills in order to communicate technical material to range of audiences, including brands, corporate leadership, technology partners, and agencies.at beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
for 140 years, we have developed innovative skin and body care products for well-known brands such as nivea, eucerin, la prairie, hansaplast, and labello.
we act according to our purpose, we care beyond skin, and take responsibility for our consumers, our employees, the environment and society.behind every brand, every product and every accomplishment are our more than 20,000 employees.
it is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – care, courage, simplicity and trust.
we also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.additional informationif you have any questions, please contact our recruiter (...) every (...) between (...) and (...) am via the telephone number (...).
seniority levelseniority levelmid-senior levelemployment typeemployment typefull-timejob functionjob functionmarketing and salesindustriespersonal care product manufacturingreferrals increase your chances of interviewing at beiersdorf by 2xget notified about new head of media jobs in mexico city, mexico.head of marketing, digital payments and emerging markets, latamhead of scalable digital sales programs, latammexico city metropolitan area $1,500.00-$1,500.00 1 month agomexico city metropolitan area 8 hours agoexternal communications manager irs25122business development & strategy specialistwe're unlocking community knowledge in a new way.
experts add insights directly into each article, started with the help of ai.
#j-18808-ljbffr