Lifecycle marketing manager, consumer electronics
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lifecycle marketing manager, consumer electronics
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this job is with amazon, an inclusive employer and a member of mygwork – the largest global platform for the lgbtq+ business community. Please do not contact the recruiter directly.
description
amazon is looking for a self-motivated and data-driven marketing manager to help develop and grow our consumer electronics & entertainment (tcee) businesses in mexico. The marketing manager will be responsible for the lifecycle initiatives related to our tcee business in mexico. This is a unique opportunity to play a key role in an exciting, and fast growing business.
we are looking for an entrepreneurial, innovative and analytical candidate with an eye for identifying customer insights and transforming them into scalable actions. He/she will be responsible for managing the execution of acquisition, engagement and retention initiatives, primarily via online channels including email, onsite experience, seo, paid search, affiliate marketing, social media and mobile as well as for developing and executing content experimentation initiatives, analyzing metrics and providing actionable insight into performance. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and editing tools.
key job responsibilities
lead several programs for customer acquisition and engagement, partnering with internal and external teams.
dive deep into customer data to uncover actionable insights (sql is a plus).
work closely with the traffic teams to drive customers and sales to our store, including gateway, outbound, associates, search.
design, lead and implement customer experience enhancement/improvement projects together with our tech teams.
create and analyze performance metrics and drive business decisions about future direction based on performance and roi.
partner with various technical and business teams to build supporting automation.
a day in the life
the ideal candidate will be innovative, team oriented, an effective communicator across functions and levels, have a desire to participate in change, and appreciate a highly entrepreneurial environment with rapidly changing priorities. We are seeking someone with proven track record in marketing, project management, deep analytical skills, and ability to simplify and scale.
about the team
inclusive team culture
at amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon's culture of inclusion is reinforced within our 14 leadership principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
work life balance
we believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
mentorship & career growth
our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
basic qualifications
* 4+ years of professional non-internship marketing experience
* experience using data and metrics to drive improvements
* experience with excel or tableau (data manipulation, macros, charts and pivot tables)
* experience using microsoft excel to manipulate and analyze data
* experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
* english proficiency.
preferred qualifications
* experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
* experience utilizing systems and tools involving email, web, analytics, and crm (marketo, tableau, salesforce, etc.) for targeting, segmentation, reporting for demand generation
our inclusive culture empowers amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your recruiting partner.
seniority level
* seniority level
mid-senior level
employment type
* employment type
full-time
job function
* job function
marketing and sales
* industries
technology, information and internet
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