Job summary
* team function:
* this focus on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). They will report to the seo lead.
* participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving farmers' growth, retention and product density objectives.
* responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
* directs and works on complex projects and develops results-oriented solutions for various distribution channels.
* displays a leadership role on and off projects.
* trains and leads new team members.
* utilizes expertise and skills to complete project assignments in several areas, i.e., commissions, agency training, agency contracts, value-added, field marketing management, etc.
essential job functions
* this candidate will focus on local seo efforts for our agents including the agents.farmers.com website as well as local listings like google business profile.
* they will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.
* supervises assigned personnel.
* acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
* is the primary contact of all project-related concerns.
* develops project/program/product design and scope; determines project milestones and completion dates.
* develops project plans, schedules and measures project success.
* calculates project costs, develops budget and determines return on investment (roi).
* prepares cap request and may represent project team at cap committee.
* assigns, or works with other business units to achieve project objectives.
* ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
* manages detailed tasks, project deliverables and schedules throughout the project development.
* identifies project risks and priority issues.
* delegates and/or assigns responsibilities in order to meet project milestones and deadlines.
* participates as a team member on multiple projects.
* leads internal and external team meetings as required.
* participates in the development of marketing consultant i staff members.
* performs other duties as assigned.
requirements
other critical skills
local seo - advanced
technical seo - intermediate
geo - entry level
local content optimization - intermediate
google business profile optimizations - intermediate
digital pr - entry level
software / tool skills
semrush - intermediate
google search console - intermediate
google business - intermediate
deepcrawl - entry level
excel - intermediate
benefits
1. competitive salary and performance-based bonuses
2. comprehensive benefits package
3. career development and training opportunities
4. flexible work arrangements (remote)
5. dynamic and inclusive work culture within a globally renowned group
6. private health and dental insurance
7. pension plan
8. meals tickets
9. life insurance