Mission you will be responsible for leading the execution and optimization of performance strategies focused on mid- and lower-funnel through marketplaces and digital channels, with a focus on conversion, revenue generation, and roi improvement. The role will integrate paid media, organic positioning (seo), pdp optimization, and amazon dsp strategy, ensuring that advertising investments and retail preparation work in a coordinated manner to maximize sales performance and market share growth for groupe seb mexico. This is a hands-on, data-driven role that requires strong cross-functional collaboration with e-commerce kams, content teams, and activator analysts. Main responsibilities 1. Mid & lower funnel performance execution execute and optimize conversion-focused campaigns on amazon ads, mercado ads, and other performance channels. Manage formats such as sponsored products, sponsored brands, sponsored display, and mercado ads. Identify and scale high-performing skus, keywords, and audiences. 2. Paid organic ranking strategy monitor and optimize performance by considering both paid and organic ranking. Analyze keyword rankings, share of voice, and organic visibility in marketplaces. Define strategies where paid media complements organic growth and pdp improvements. Collaborate with activator analysts to identify opportunities and positioning gaps. 3. Pdp optimization and seo alignment collaborate with content and brand teams to recommend pdp improvements, including: seo keywords titles, bullets, and descriptions images, a content, and videos ratings & reviews strategy retail readiness factors that impact conversion measure the impact of pdp improvements on cvr, acos, and sales. 4. Amazon dsp strategy define and manage the amazon dsp strategy focused on retargeting, audience expansion, and incremental sales. Analyze dsp performance by audience, creative, and funnel stage. Identify winning creatives and request asset development from cross-functional teams. Coordinate dsp workflows with content, creative, and brand teams. 5. Budget and roi management manage paid media budgets with a focus on roas, acos, cpa, and incremental revenue. Allocate investments considering inventory availability, pricing, promotions, and event calendars (hot sale, prime day, buen fin). Ensure alignment with sgm objectives and profitability. 6. Analytics and reporting monitor kpis such as: roas / tacos acos / cpa conversion rate incremental sales organic ranking share of voice deliver structured weekly/monthly reports with actionable insights. Support forecasting and inventory planning discussions. 7. Cross-functional collaboration work closely with: e-commerce kams content and creativity teams activator analysts ensure alignment between media strategy, pdp quality, stock availability, and commercial priorities. Support joint business planning processes with data-driven recommendations. Profile and requirements proven experience managing mid- and lower-funnel paid media in marketplaces. Solid knowledge of amazon ads, mercado ads, and amazon dsp. Experience integrating paid media with seo and pdp optimization. Deep understanding of marketplace kpis (roas, acos, cvr, tacos). Analytical and data-driven mindset. Hands-on execution skills. Fluent in english and spanish