Integrated marketing automation strategistjob id req-10051973
may 28, 2025
mexico
summarythe integrated marketing automation strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs.
this role bridges marketing strategy, experience planning, and technical execution—translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels.
working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of salesforce marketing cloud and related technologies.
about the role#li-hybrid this role is based in mexico city, novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
the integrated marketing automation strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs.
this role bridges marketing strategy, experience planning, and technical execution—translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels.
working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of salesforce marketing cloud and related technologies.
key responsibilities: translate marketing strategy & cxp&o inputs into marketing automation use cases (e.g.
single / cross / multi-channel journeys, personalization) to align the outputs with business goalsdesign cross-channel journeys using segmentation, triggers, personalization and the journey builder iconscollaborate with analytics and insights lead on audience selection and behavioural triggersworking with brands to develop business rules behind use cases and translate into technical requirementsfacilitates the handover and subsequent documentation oflogic and requirements to the platform expertscommunicates and provides guidance on marketing cloud capabilitiesworks with brands towards journey optimization for feasibility & best practicesshare thought leadership on journey design and optimization5–8+ years in marketing automation, experience design, or digital marketingproficient in journey mapping, utilization of sfmc's journey builderdesign and develop use cases for paid and earned channelsfamiliar with salesforce marketing cloud and automation toolsstrong understanding of data signals, segmentation, and personalizationexperience writing briefs and functional documentationknowledge of omnichannel and trigger-based engagement strategiesexperience working with foreign marketsprofessional english proficiencystrategic thinker balancing creativity with feasibilityclear communicator and detail-oriented plannerhighly collaborative with cross-functional teamspassionate about customer experience and marketing innovationcommitment to inclusion novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
novartis is committed to work with and provide reasonable accommodation to individuals with disabilities.
if, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to * and let us know the nature of your request and your contact information.
please include the job requisition number in your message.
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combining to achieve breakthroughs that change patients' lives.
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sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: location 1 dublin (nocc), ireland
alternative location 2 hyderabad (office), india
functional area marketing
job type full time
employment type regular
shift work no
accessibility and accommodationnovartis is committed to work with and provide reasonable accommodation to individuals with disabilities.
if, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to * and let us know the nature of your request and your contact information.
please include the job requisition number in your message.
novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
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