Hasbro is a leading games, ip and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, tv and more.
through its franchise-first approach, hasbro unlocks value from both new and legacy ip, including magic: the gathering, dungeons & dragons, monopoly, hasbro games, nerf, transformers, play-doh and peppa pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, hasbro brings fans together wherever they are, from tabletop to screen.
for more than a decade, hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 best corporate citizens by 3bl media, a * just capital industry leader, one of the 50 most community-minded companies in the u.s. by the civic 50, and a brand that matters by fast company
hasbro mexico is seeking a
senior sales manager
to lead commercial strategy and execution across the
hypermarket and wholesale channels
, while acting as a key driver of
new account acquisition and channel development
. This role is built for a
commercial business builder
someone who combines strong strategic thinking with entrepreneurial energy to unlock new revenue streams, expand into emerging formats, and diversify the customer portfolio.
the successful candidate will be accountable for delivering
sustainable top-line and bottom-line growth
, maximising performance across existing channels while identifying and developing new routes to market.
role snapshot
key accounts:
chedraui, soriana, heb, fresko, casa ley, julio cepeda, city club, dns, and new/emerging channels
revenue responsibility:
~$30m usd net revenue (~30% of total revenue)
team leadership:
5 direct reports
key responsibilities
channel & account management
hypermarkets (e.g., soriana, chedraui)
develop and execute strategic account plans to deliver annual
sales, profitability, and market share targets
.
own the full commercial cycle: annual negotiations, promotional planning, sell-in/sell-out tracking, and in-store execution.
partner with trade marketing to deliver impactful in-store activation and pos strategies.
closely monitor inventory health, turns, and availability to maximise productivity and minimise stock-outs.
wholesale accounts (regional distributors, open-market operators)
define tailored commercial strategies across pricing, credit risk, and distribution footprint to drive market penetration.
build and maintain strong, trust-based relationships while ensuring compliance with hasbro policies and market regulations.
monitor channel dynamics to prevent price erosion, grey market activity, and channel conflict.
identify regional growth gaps and onboard new partners or develop territory-specific plans.
profitably manage key wholesale and close-out accounts, including
dns ($30m usd net revenue; 11% revenue share)
, partnering with marketing and finance to execute controlled exit strategies and minimise market disruption.
new business & channel development
identify, evaluate, and open
new business opportunities, accounts, and channels
aligned to hasbro's long-term strategy.
lead end-to-end commercial negotiations with new retail formats, distributors, and alternative channels (e.g., specialty, convenience, digital-native wholesalers).
design go-to-market strategies for emerging retail models and expand hasbro's customer footprint.
partner with marketing to translate emerging channel needs into portfolio and innovation opportunities.
evaluate financial viability, pricing, and trade investments to ensure profitable growth.
commercial execution
own forecasting, budgeting, and delivery of
revenue, pos, and profitability targets
.
ensure flawless execution of launches, promotions, and commercial calendars.
lead demand planning accuracy by coaching the team and aligning forecasts to true market demand.
collaborate cross-functionally (marketing, trade marketing, finance, fulfilment) to align resources with growth priorities.
profit contribution & p&l management
partner closely with finance to manage
p&l performance
across existing and new customers.
ensure commercial strategies support margin, roi, and long-term profitability goals.
required experience
minimum
8+ years
of commercial experience in consumer goods (toys, seasonal categories, beauty, sports, electronics, or entertainment preferred).
proven success managing
hypermarkets and wholesale accounts with full p&l ownership
.
demonstrated ability to
build new business from the ground up
.
strong negotiation, planning, and customer development experience.
fluent english
(written and spoken).
core competencies
strong
business development mindset
with a proactive, opportunity-led approach.
strategic thinker with the ability to deliver short-term results while building long-term plans.
entrepreneurial, resilient, and adaptable in fast-changing environments.
excellent negotiation, influence, and stakeholder management skills.
proven people leadership and talent development capability.
additional information
location:
mexico city
travel:
monthly national travel; up to 2 trips to the us per year
hasbro is an equal opportunities employer
the above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
interviews at hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.