Marketing manager job descriptionthe ideal candidate will have a proven track record of success in brand strategy, digital marketing, and demand generation.key responsibilities:lead the marketing team, including recruitment, training, and performance evaluation; establish key performance indicators to measure campaign effectiveness.develop and execute strategic marketing plans aligned with company objectives, increasing brand visibility in b2b markets.manage digital marketing initiatives (pay-per-click, social media, advertising) that boosted qualified leads by significant margins.oversaw website development and optimization, achieving exceptional user experience benchmarks.directed creation of sales collateral, digital tools, and training materials, ensuring consistent branding and messaging.coordinated trade shows and industry events, enhancing brand positioning and securing strategic partnerships.managed customer relationship management and marketing automation systems, improving lead nurturing workflows and reporting accuracy.analyzed market trends, competitive activity, and customer insights to identify opportunities for new product launches and service improvements.key skills:brand strategy & positioningdigital marketing & social media strategyb2b marketing & demand generationcustomer relationship management & marketing automationevent & trade show managementteam leadership & talent development