Job description
key responsibilities:
1. develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives
2. lead the marketing department with accountability for team performance, strategic direction, and resource optimization
3. conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-making
4. establish and manage marketing budgets with full accountability for expenditures, roi analysis, and profit-loss projections
5. collaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share while maintaining customer satisfaction
6. direct the development and execution of integrated advertising campaigns and promotional initiatives
7. establish and maintain brand positioning and awareness across all marketing channels
8. oversee social media and content marketing strategy to ensure consistent brand messaging and audience engagement
9. identify and qualify potential customer segments to support lead generation and sales pipeline development
10. coordinate all marketing projects from conception through completion, ensuring alignment with organizational goals
11. manage the planning and execution of company conferences, trade shows, and strategic events
12. develop comprehensive product and service offerings documentation for internal and external stakeholders
qualifications
13. bachelor´s degree in marketing or related
14. fluent level of english
15. at least 7 years of experience in sales / marketing
16. previous experience managing teams
17. desirable experience in retail, communication, branding or related.
additional information
continental we are committed to building an inclusive and discrimination-free ecosystem in mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or hiv test as part of our selection processes. #li-at1at