Marketing manager – latin america
location:
mexico city (with regional travel)
company:
east west seed
about us:
at east west seed, we are dedicated to improving the livelihoods of smallholder farmers across latin america.
our mission is not just about better seeds—it's about creating a meaningful impact for farmers, communities, and the environment.
the role:
we are looking for a dynamic
marketing manager – latin america
to drive marketing strategies that strengthen our connection with smallholder farmers, generate demand, and position our brand as a trusted partner in agriculture.
this role will also ensure that our products and services deliver real value to farmers in each region.
key responsibilities:
marketing strategy & brand development:
design and implement marketing strategies aligned with our mission, building trust in the east west seed brand.
product portfolio management:
collaborate with r&d and sales to identify and promote seed varieties tailored to each country and region.
digital marketing & demand generation:
lead digital campaigns and manage the brand's presence on social media to provide farmers with valuable and accessible information.
customer engagement & trust building:
develop strong relationships with distributors, farmer associations, and other stakeholders; organize events and training sessions.
value-added services & customer loyalty:
implement training, advisory programs, and loyalty initiatives to strengthen long-term relationships with farmers.
budget & kpi management:
oversee marketing budgets and monitor kpis to ensure effective strategies.
leadership & culture development:
lead by example, promote a high-performance culture, and ensure succession planning for key roles.
requirements:
bachelor's degree in agribusiness (preferred), marketing, business administration, or related fields; mba or marketing specialization preferred.
5+ years of experience in marketing leadership, ideally in agriculture, seeds, or agribusiness.
strong knowledge of digital marketing, brand management, trade marketing, and b2b/b2c strategies.
understanding of the agricultural market and smallholder farmers' needs in latin america.
advanced english required.
availability to travel within the region.
why join us?
be part of a purpose-driven company making a tangible impact on farmers' lives.
lead innovative marketing initiatives across latin america.
collaborate with passionate teams in a supportive, inclusive, and inspiring environment.
apply today
if you are ready to make a difference in the agricultural sector and grow your career with east west seed, we would love to hear from you.