*job description: media planning analyst*
*role summary*:
the media planning analyst´s main responsibility will be to promote spt’s linear programming by strategically scheduling on-air promos and secondary elements in the commercial breaks, driving viewers to watch our channels. The analyst works closely with traffic, operations, on air creative, post-production and media planning manager to build integrated campaigns to support premieres, ongoing programs, and special events.
*core responsibilities*:
- the media planning analyst will strategically schedule promos, short formats & secondary elements to promote our series and films on sony, axn and sony movies channel.
- for this role you must familiarize yourself with “gripit” - optimization software - used to plan, update inventory, close logs and ensure that the priorities and grp goals of each on-air campaign are being achieved.
- monitor the reach and frequency goals of each campaign - advance reach and frequency report.
- verify that all information for the placement of promos is correctly assigned, including but not limited to; start date, end date, length, feeds, promo type, etc.
- provide reports from different media software’s.
- review the promotional campaigns inventory and on-air creative deadlines to ensure they align with the requirements for supporting campaigns and special events.
- maintain, monitor, and send promo house numbers from promo portal to vision. Ensure that usage dates, changes, deliveries, and applicable feed information is correct.
- provide input to media planning manager regarding the development of needed promotional elements (i.e., spot lengths, tracks & campaign adjustments).
- report any differences between planned and aired - post run reconciliation.
- responsible for setting up the appropriate rules for each promo available in gripit!
- update the inventory of promotions and interstitials on a weekly basis.
- responsible to cover co-worker logs and planning in the event of absences or vacation.
*preferred education*:
- ba or bs degree in communication, administration, marketing or related area;
*knowledge*:
- languages: advanced / fluent in english.
*requirements*:
- minimum of 2 years of experience in media planning, tv broadcast or advertising agencies
- knowledge of gripit is a plus
*skills*:
- organizational skills: detail oriented and good organizational and operational skills.
- work under pressure: ability to multi-task and work well under deadline-based pressures; must keep up with established routines, changing environments and strict deadlines.
- communication skills, effective communication, assertiveness, active listening, empathetic.
- team player: strong team orientation and interpersonal skills.
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