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The SEO Specialist 2 is responsible for delivering our client’s Premium level of Search Engine Optimization services to help achieve subscribers’ goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients’ websites, and determining actions to improve site performance. Monthly collaboration on strategy with Digital Marketing Managers and other internal stakeholders like the SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators is involved. The SEO Specialist 2 is the point of contact for all organic search‑related questions and concerns.
Location: LATAM
Time Zone: Team operates on U.S. East/West Coast hours
How You’ll Make an Impact
- Serve as key SEO liaison to Digital Marketing Manager by completing search engine‑related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
- Collaborate with internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence.
- Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.
- Improve client site performance and KPIs by utilizing white‑hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs, appropriately optimizing custom pages and content added to the site.
- Utilizing the client’s analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunity.
- Consolidate and synthesize customer data and organic website performance, and present information in client‑facing reports that articulate the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
- Utilize 3rd‑party tools such as Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.
- Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
- Continually increase SEO knowledge by attending SEO team knowledge‑share sessions, office hours, and other continuing education opportunities, and fulfill all duties assigned.
What We’re Looking For
- Understanding of how search algorithms work.
- High School Diploma and at least 3 years of experience in a related field; or a post‑secondary degree or certification in a related discipline and up to 1 year of relevant experience; or 5 years of experience in a related field instead of formal education.
- Knowledge of search engine optimization tactics.
- Ability to manage competing priorities.
- Working knowledge of Google Analytics, Google Search Console, and other industry tools.
- Basic knowledge of Microsoft Office and HTML.
- Excellent written and verbal English communication skills.
- Self‑directed, driven, and enthusiastic.
- Automotive experience, broad knowledge of digital marketing strategy is a plus.
- Additional certifications (Google Analytics, Adwords, Hubspot, etc.) is a nice to have.
What You’ll Love
- USA Contractor.
- 100% Remote.
- Holidays Off.
- Paid Time Off.
- Health insurance assistance program.
- Competitive Pay (USD).
- Excellent teamwork and work environment.
- Training.
Employment Type
- Full‑time.
Industries
- Software Development.
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