Summary
*the opportunity*
hyatt seeks an enthusiastic regional director of marketing to join our inclusive collection business unit. In this role, you will be responsible for supporting a portfolio of all inclusive resorts in generating profitable revenue to increase revpar, market share, and brand awareness by fully leveraging hyatt marketing programs at the resort level. The primary mission of the regional director of marketing, (hic region) is to liaise with hotel owners within hyatt’s portfolio of managed hotels and provide marketing support and guidance, developing and implementing turnkey marketing solutions that drive hotel business performance. Additionally this role provides marketing expertise that addresses individual hotel business objectives and solves revenue challenges. Coordination with operations, sales and revenue management is a key to achieving these objectives. The regional director of marketing, (hic region) also aids the development team by providing the primary marketing planning and support for new hotels including new builds, acquisitions and newly renovated properties.
*who we are*
at hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.
As we continue to grow, we never lose sight of what’s most important: people. We turn trips into journeys, encounters into experiences, and jobs into careers.
*why now?*
this is an exciting time to be at hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and hyatt is no exception.
*how we care for our people*
our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on fortune’s prestigious 100 best companies to work for® list for the last ten years. This recognition is a testament to how our hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.
We’re proud to offer exceptional corporate benefits which include:
- paid time off, medical, and other benefits
*our commitment to diversity, equity, and inclusion*
our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.
Being part of hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to de&i, please visit the why hyatt section of the hyatt career page.
*who you are*
*the role*
bulleted list of key aspects of role:
- develops strategies to address hotel business needs and leads cross functional teams to design, develop and implement cost effective turnkey hotel marketing tools and resources required to drive positive business results.
- assists hotels with developing annual marketing plans and budgets by providing strategy and recommendations based on market analysis, current performance metrics and best practices.
- understands both corporate and hotel level operational needs of marketing programs to effectively execute plans and troubleshoot where needed.
- understands the business needs and competition for their designated hotels and guides the development of local marketing objectives, strategies and tactics as requested by ownership.
- provides marketing expertise and direction for hotel openings and renovations that will speed new hotel ramp up and maximize business performance.
- collaborates with hic corporate digital team to develop property digital marketing strategies and execution.
- counsels hotels on managing hyatt preferred marketing agencies and suppliers and provides assistance as needed.
- coach property dos to ensure curation of unique resort programming in coordination with the hotel operations team to be used in pr and social media activity.
- where relevant, work with resort team to ensure the proper communications plan is in place and the property is maximizing ongoing for public relations agency representation & kpi deliverables.
- oversee, in c