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Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced, but encouraged.
We're seeking a proactive self-starter who naturally brings innovation solutions to the table. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, their primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach.
If you thrive on hitting the ground running, this role is tailor-made for you.
Responsibilities
- Strategic Planning: Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.
- Campaign Execution: Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
- Lead Generation: Designing and implementing lead generation initiatives to attract qualified potential customers.
- Customer Acquisition: Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.
- Customer Retention: Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.
- Data Analysis & Reporting: Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.
- A/B Testing & Experimentation: Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.
- Collaboration with Cross-Functional Teams: Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.
Requirements
- 3+ years of hands-on experience as a SaaS growth marketing professional
- Deep understanding of SaaS business models and customer lifecycle
- Experience with the AARRR Funnel / Pirate Metrics
- Proficiency in digital marketing channels and tactics
- Data analysis and interpretation skills
- Strong analytical and problem-solving abilities
- Experience with marketing automation tools
- Excellent communication and collaboration skills
- Ability to think creatively and experiment with new marketing strategies
Benefits
- Base Salary + Cache Rewards
- Work from anywhere in the world
- Loose vacation policy
- Flexible work hours
Please note this role is for our portfolio company emailable.com
Job details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Other
- Industries: IT Services and IT Consulting
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