Senior marketing manager, ottava us systems (santa clara, ca) major duties and responsibilities
* own the us hospital ottava program rollout strategy, from capital purchase through launch, activation, and early utilization.
* define best-practice launch models aligned to hospital economics, operational readiness, and ottava differentiated capabilities.
* identify and address systemic barriers to successful program launch across administrators, robotic coordinators, or leadership, and enterprise stakeholders.
* serve as subject‑matter expert on unmet needs of us hospital executives, administrators, and robotic coordinators.
* identify emerging us trends in capital purchase behavior, robotic program structure, reimbursement considerations, and patient activation.
* translate insights into challenger‑based narratives that reframe how hospitals launch and scale robotic surgery programs.
* define us peer‑to‑peer customer engagement strategy to launch successful ottava programs.
* determine where peer learning (administrator/executive, coordinator/coordinator, and system‑level) accelerates adoption.
* inform educational forums, customer events, and launch programming with system‑level insight.
* serve as single point of contact for us capital sales for marketing needs.
* partner with capital sales to understand field challenges related to hospital decision‑making and program launch.
* own creation of insight‑led tools, programs, and decision enablement resources that help capital sales drive ottava adoption.
* equip sales to guide complex enterprise buying groups and launch teams through structured, prescriptive conversations.
* support hospitals during readiness, activation, early utilization, and expansion.
* deliver ongoing insight‑driven resources to help hospitals operationalize ottava system operations and build sustainable robotic programs.
* act as strategic partner to hospitals navigating launch complexity, organizational change, and early performance optimization.
* serve as primary us hospital executive voice within ottava, influencing program strategy, training approaches, evidence needs, and downstream marketing.
* collaborate across commercial, training, medical affairs, product, and operations teams to align to real‑world hospital needs.
* advocate for hospital customers while balancing enterprise strategy and long‑term platform goals.
qualifications
* bachelor’s degree required.
* mba or advanced degree strongly preferred.
* 8+ years of progressive business experience with increasing responsibility (e.g., marketing, sales, strategy, product development).
* prior marketing experience in the medical device industry required.
* experience with healthcare/medical capital equipment marketing required.
* experience selling a capital medical device to us hospitals preferred.
* demonstrated experience supporting hospital systems, enterprise customers, or complex healthcare organizations.
* experience driving adoption/utilization/scale‑up of complex medical technologies or capital programs preferred.
* proven ability to define market landscapes, customer needs, and solution strategies; translate insights into actionable guidance for commercial and cross‑functional stakeholders.
* exceptional analytical and quantitative skills; ability to synthesize complex operational and market data into actionable strategies.
* ability to influence cross‑functional teams and senior stakeholders without direct authority.
* critical thinking and problem‑solving; intellectual curiosity and learning agility to adapt to evolving business landscapes and challenges.
* outstanding verbal and written communication skills; persuasive storytelling to diverse audiences. Challenger methodology experience in marketing materials preferred.
preferred skills
* brand marketing; brand positioning strategy; business alignment; business storytelling; business valuations; cross‑functional collaboration; customer intelligence; data analysis; data‑driven decision making; digital strategy; execution focus; financial analysis; go‑to‑market strategies; industry analysis; market research; negotiation; organizing; problem solving; product development lifecycle; product portfolio management; product strategies; program management; strategic thinking; tactical planning; technical credibility.
compensation / location / travel
based in santa clara; may require up to 50% travel (predominantly domestic). Anticipated base pay: $142,000 to $244,950
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