We're looking for a highly strategic and results-driven senior sem specialist to lead performance marketing initiatives across paid search and paid social.
in this role, you will own the full lifecycle of campaigns from strategy and execution to advanced analytics and automation. This client-facing role will drive scalable growth and mentor team members from our marketing department for cohesive marketing.
key responsibilities
campaign management and growth
* own and lead sem strategy across google ads (search, performance max, demand gen) and paid social platforms.
* define growth strategies and performance targets to hit client goals
* architect and optimize standard campaign structures using automation (smart bidding, audience signals, broad match strategies).
* manage large budgets and ensure efficient allocation across channels.
* continuously test and iterate across audiences, creatives, and funnel stages.
data, attribution & tracking
* lead implementation and auditing of ga4, google tag manager, and server-side tracking. (we do have in-house developers to assist with server-side work when needed)
* ensure data accuracy and proper attribution across channels.
* use client data and external tools to enhance targeting and performance.
analytics & visualization
* design and maintain advanced dashboards in looker studio .
* translate data into strategic insights and present performance to stakeholders or clients.
* present detailed performance reporting and improvement/growth plans clearly to clients
automation & innovation
* implement and scale automations using scripts, rules, apis, and third-party tools.
* identify opportunities to improve efficiency through ai and workflow automation.
* stay ahead of industry trends and continuously evolve campaign strategies.
qualifications
* 4+ years of experience in sem / paid media
* proven success managing high-budget campaigns and driving measurable growth
* expertise in google ads (including performance max and automation strategies)
* strong proficiency in ga4, google tag manager, and attribution modeling
* advanced experience with looker studio
* experience implementing automations (scripts, apis, or tools)
* some experience with feed-based campaigns and google merchant center
* strong analytical mindset with the ability to translate data into strategy
* excellent communication and stakeholder management skills
nice-to-have
* experience with server-side tagging
* experience in ecommerce or lead generation at scale
* streaming/ctv ads
* unified/centralized reporting of key metrics across dozens of clients in a single dashboard
to apply
ready to run your own sem department? Submit:
* your resume and cover letter in english
* a sample performance report you've created for a client or employer
* samples of your past work demonstrating successful campaign performance, and/or work improving performance on others' campaigns
* include the average monthly budget you've managed, and the budget of the largest account you've managed
* you current/last salary and desired salary in this new role