El content designer sr. Omnicanal será responsable de desarrollar y gestionar contenido para diversos puntos de contacto, coordinando la coherencia en el tono y productos en todas las plataformas digitales y emergentes. Colaborará con equipos de seo, taxonomía y product design para asegurar la alineación con los objetivos de negocio. Supervisará a dos personas: content designer jr. y content, planning & execution. Además, trabajará con la agencia de contenido y el equipo de producción para implementar estrategias eficaces y mejorar continuamente las tácticas de contenido.
responsabilidades clave
* desarrollar y gestionar contenido relevante para diferentes puntos de contacto, incluyendo redes sociales, sitios web, correos electrónicos y aplicaciones móviles.
* coordinar el sorting, tono y productos adecuados en ecommerce, marketplaces, last mile, y otras plataformas digitales y emergentes.
* trabajar estrechamente con los equipos de medios, taxonomía y product design para asegurar la coherencia y efectividad del contenido.
* supervisar a content designer jr. y a content, planning & execution, además de colaborar con la agencia de contenido y el equipo de producción para asegurar la ejecución exitosa de las estrategias.
* analizar el rendimiento del contenido y utilizar datos para iterar y mejorar continuamente las estrategias.
* implementar una metodología de fracaso continúo controlado basada en mvp para permitir la iteración rápida.
* implementar y supervisar la estrategia de contenido y merchandising en todas las plataformas.
* asegurar la coherencia en la experiencia del usuario a través de todos los canales.
cualificaciones
* conocimiento técnico avanzado en diseño de contenido omnicanal, incluyendo plataformas físicas, digitales y emergentes.
* dominio de herramientas de gestión de contenido y análisis de datos.
* capacidad para trabajar con equipos multidisciplinarios, incluyendo medios, taxonomía y product design.
* experiencia en coordinación de contenido en diversas plataformas y puntos de contacto.
* habilidad para desarrollar e implementar estrategias de contenido que mejoren la experiencia del usuario a través del contenido.
* conocimiento de las tendencias de la industria y mejores prácticas en diseño y marketing de contenido.
about us: ppg: we protect and beautify the world. The ppg way: every single day at ppg we partner with customers to create mutual value, we are \"one ppg\" to the world, we trust our people every day, we make it happen, we run it like we own it, we do better today than yesterday – everyday.
b2b content designer
el b2b content designer es responsable de apoyar la versión creativa y visual de los activos de marcas para cumplir las necesidades de los clientes y consumidores. Este rol es especialista centrado en la dirección artística y diseño.
your impact
* design and adapt graphics, banners, and other visual assets for digital platforms.
* create and edit short promotional and tutorial videos.
* optimize visual content for multiple devices and digital formats.
* develop innovative visuals following brand guidelines to enhance the b2b channel.
* adapt existing key visuals for banner ads, hero images, social media posts.
* ensure brand consistency, acting as a brand guardian.
* collaborate with teams while managing projects independently.
qualifications
* bachelor's degree in advertising, graphic design, visual arts, interactive design, or a related field.
* 6 months – 1 year of experience creating on-demand assets for various projects, ideally in an agency or fast‐paced environment.
* advanced english proficiency.
* strong portfolio showcasing a variety of digital and multi‐platform creative work.
* proficiency in photoshop, illustrator, and after effects to develop high‐quality visual content.
* creative problem‐solving skills and the ability to collaborate with teams to bring big ideas to life.
* strong communication and relationship‐building abilities, working closely with clients and internal teams.
what can you expect from us: opportunities to learn and develop every day through a wide range of programs, internal digital platforms that promote self‐learning, development programs, specialized training, learning experiences, recognition programs, financial wellness programs, flexibility program, and benefits for families.
ux content strategy manager / ref
at bairesdev we need a ux content strategy manager, guardian of ux content guidelines, working closely with teams across bairesdev. Key responsibilities:
* create, improve and maintain the ux content guidelines.
* understand the product development lifecycle and the impacts of content in an evolving digital environment.
* guide the ux content team to create content for, but not limited to, websites and products ensuring all interactions are intuitive and easy for customers.
* mentor content team across different squads, maintaining the content strategy and experience consistent throughout product lines, ensuring an efficient process for creating, publishing, and distributing content.
* analyze information from multiple resources including consumer trends, competitors, user experience labs, search, and social activity, to bring improvements and strategies to both current content and processes.
* keep up with and educate the team about the new or changing web, app, and chatbot content trends.
* combine data‐driven and user‐centric methodologies for better results.
requirements
* 7+ years of experience in content creation and have already managed content teams in the past two years.
* be a great team player, experienced in working with agile teams.
* advanced problem‐solving skills and the ability to optimize data for the best possible outcome.
* technical knowledge of responsive design, information architecture, interactive design principles, web usability, html, search, taxonomy, and metadata.
desirable requirements
* basic knowledge of sketch, figma, and adobe family.
* knowledge of microsoft office products: word, excel, and outlook.
* have a problem‐solver mentality and a spirit for innovation.
work benefits: 100% remote work, excellent compensation in usd or local currency, hardware and software setup for home office, flexible hours, paid parental leaves, vacations, national holidays, mentorship, promotions, skill development, and diverse growth opportunities.
#j-18808-ljbffr