As area sales manager – el gallo azul, you will be responsible for:
1. Distribution expansion
* develop and execute a distribution strategy focused on the traditional trade and foodservice channel
* ensure product availability and visibility in key regions and outlets
2. Customer relationship management
* build and maintain strong relationships with distributors / customers / chefs
* provide training and support to partners on product knowledge and brand positioning
* act as the main point of contact for all sales-related activities in your area
3. Sales execution & performance
* set and monitor sales targets and distribution kpis for your region
* drive sell-in and sell-out performance through effective planning and execution
* monitor stock levels, order cycles, and promotional activities
4. Market intelligence & reporting
* gather insights from the field to inform commercial strategy
* track competitor activity and market trends in the traditional trade and foodservice channel
* report regularly on sales performance, opportunities, and challenges
5. Brand activation support
* collaborate with the marketing team to support local activations and pos deployment
* build strong communities and activities around el gallo azul users (e.g. Marquesiteros, chefs)
* ensure brand consistency and visibility at the point of sale
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