The roleyou'll be the strategic engine behind dove's social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work.working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure dove's social output is strategically coherent and creatively ambitious.we're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on tiktok.success means social work that is rooted in real insight, aligned with dove's brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.what you'll dolead social-first strategy for dove, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on socialmine consumer, cultural, and category insight to identify opportunities for dove to show up meaningfully in social conversations and cultural momentstranslate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboarddevelop audience and community strategies that deepen dove's connection with diverse audiences across markets and platformspartner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the workcollaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learningsinform creator and influencer strategy, identifying partnership opportunities that are authentic to dove's brand and relevant to target audiencespresent strategic thinking and campaign recommendations to the dove brand team with clarity, confidence, and a strong point of viewanalyze social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomesstay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal carementor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigourshape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflowswhat you bring8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brandsdeep understanding of social platforms (tiktok, instagram, youtube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagementa track record of developing strategies that led to effective, measurable social campaigns or content programmesexperience in beauty, personal care, wellness, or fmcg, with a strong grasp of category dynamics, consumer motivations, and cultural contextproven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworksexperience working with or briefing content creators and influencer partnerships as part of a social content strategyconfidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build convictionstrong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategya collaborative working style, with experience partnering closely with creative, production, and media teamsexperience mentoring or developing other strategistsprofessional proficiency in english; additional languages are a plusgen ai and agentic thinkingproficiency with gen ai tools (such as chatgpt, claude, perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic developmentagentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigour and adaptabilityexperience using ai to accelerate research, identify patterns in data, and stress-test strategic hypothesesunderstanding of ai capabilities and limitations, with strong critical evaluation of ai-generated insights and a commitment to human judgement and contextual nuanceability to guide teams in using ai tools responsibly and effectively within the strategic processqualificationsformal degree is requiredprofessional english level spoken and writinglive in mexico city or metropolitan areanice to haveexperience working on dove or unilever brandsmulti-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiencesexperience in a social-specialist, in-house, or embedded agency environmentfamiliarity with social commerce, community management strategy, or earned media approachesexperience with brand purpose, inclusion, or social impact strategyknowledge of the evolving regulatory and ethical landscape in beauty marketing.#j-*-ljbffr