Marketing / advertising / public relationstechnologyjob descriptionrequirementslocation: indiafunction: marketingreports to: director – marketingrole overviewthe program manager – marketing supports and executes gtm initiatives across skilling programs in india.the role is centred on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and pr agencies, and driving social media and event-based activations to support platform growth.this is a hands-on role for a marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.key responsibilitiescampaign & partner marketing executionexecute gtm initiatives through institutional and ecosystem partners including universities, training centers, associations, and government programsact as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaignsmanage partner timelines, commitments, follow-ups, and execution quality across programssocial media & eventsplan and execute program-led social media initiatives aligned to gtm priorities in india along with the digital marketing teamdrive event-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teamstrack performance of social and event channels and optimize based on outcomesplatform growth & operationssupport user onboarding, activation, and engagement journeys through partner channels and crm-led communication (email, whatsapp, in-platform)collaborate with product, growth, and triage teams to track conversions and funnel movementmaintain structured trackers and prepare weekly and monthly mis reports covering campaigns, partners, agencies, social, events, and pr performancecoordinate development of localized marketing assets including partner kits, decks, brochures, landing pages, social creatives, and event collateralensure brand consistency across partner, agency, and media-facing communicationskills & experience3-6 years of experience in marketing, program management, or gtm execution rolesbackground in edtech, skilling, or entrepreneurship ecosystems is a strong advantagestrong project management and stakeholder coordination skillscomfortable with crm workflows, utms, dashboards, and performance reporting#j-*-ljbffr