Business development leader

Role overview


mkt and sales director

ieu university seeks a highly competent mkt and sales director to lead brand demand generation, enhance market presence, and align marketing initiatives with sales goals.

* drive comprehensive digital marketing strategies for external and internal clients.
* identify target markets by brand type and develop tailored commercial strategies for each.
* ensure profitability and leverage marketing automation tools for maximum effectiveness.
* forge strong connections with the sales team to ensure unified goals and strategies.
* develop campaigns, content creation, and competitor research to support sales.
* monitor competitor promotions and market trends.
* evaluate the impact of marketing and media initiatives by analyzing their effectiveness and return on investment.

* bachelor's degree in marketing, advertising, or public relations.
* a master's degree in digital marketing is desirable.
* 5 years of experience in a similar position.
* proficiency in various digital marketing channels, such as seo, sem, social media, and email marketing.
* advanced conversational english.

* legal benefits.
* additional corporate perks.
* productivity bonuses.

* hybrid model.
* puebla, puebla.