About our brand:
we are a chinese automobile brand launched in 2019 under the umbrella of chery's commercial vehicles division. We aim to be an affordable player in the crossover and suv segment.
our product lineup offers configuration options for 5, 6, or 7 seats, providing internal combustion engines, electric vehicles, plug-in hybrids, and hydrogen propulsion systems.
our name is pronounced 'jietu,' which translates to 'road to victory.'
we are based in fuzhou, fujian province, and have expanded our product range to include sedans, suvs, and electric vehicles. Our history is marked by the adoption of advanced technology and the development of our own models.
key responsibilities:
* develop and execute comprehensive marketing strategies aligned with business objectives.
* maximize brand awareness, equity, and market share while managing resources effectively.
* foster strong relationships with media, partners, and customers to enhance satisfaction and conversion.
* position us as a leading automotive brand in sustainability and environmental awareness.
expected outcomes (measured by):
* execution of integrated strategies with measurable impact on brand growth and customer engagement.
* achievement of key performance indicators:
* marketing return on investment, campaign performance
* customer satisfaction scores
* media reach, brand equity, lead generation, event return on investment
* consistent brand messaging across all marketing channels.
* a high-performing marketing team that continuously develops its skills.
* effective media buying strategies to increase visibility.
* retail campaigns that generate traffic, sales, and maintain brand integrity.
* strong, proactive media relationships and effective crisis communications.
* strategic partnerships, sponsorships, and influencer engagement.
* integration of sustainability and eco-friendly messaging.
* customer relationship management programs that drive retention, loyalty, and lifetime value.
* aligned lead management processes that support sales and aftersales.
* compliance with data protection laws.
* strategic, efficient, and accountable resource allocation.
* continuous optimization based on insights and performance data.
level of accountability:
* full ownership of our market presence, visibility, reputation, and marketing strategy.
* responsible for media relations, crisis communications, and customer data protection compliance.
* direct influence on commercial and customer-facing strategy.
requirements:
* bachelor's degree in marketing, communications, business administration, or related field (master's preferred).
* 8–10+ years of experience in senior marketing roles, including a minimum of 5 years in the automotive industry.
* proven experience in:
* customer engagement and relationship management
* integrated marketing campaigns
* brand reputation and public relations
* event and media strategy
* resource control and team leadership