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*key responsibilities*:- manage and administer multiple salesforce marketing cloud account engagement (pardot) instances for different regions, ensuring seamless functionality, data flow, and integration with salesforce and other systems.
set up and maintain user permissions, roles, and access rights to ensure proper segregation of duties and compliance across global teams.- monitor the performance of pardot instances and troubleshoot any issues related to data synchronization, automation, and campaign execution.- oversee and ensure adherence to cookie compliance regulations (e.g., gdpr, ccpa) for all pardot landing pages, forms, and tracking codes.
implement and configure consent management mechanisms, including cookie consent banners and opt-in/opt-out features on pardot forms and landing pages.- provide timely and effective solutions to ensure marketing campaigns run smoothly and marketing automation processes are uninterrupted.
troubleshoot and resolve integration issues between pardot and salesforce, ensuring data consistency and synchronization between the two platforms.- analyze campaign data and performance metrics (open rates, click-through rates, conversion rates) to provide actionable insights for improvement.
assist marketers in creating customized reports and dashboards to track campaign effectiveness, lead performance, and return on investment (roi).- train and mentor regional marketing teams and business stakeholders on pardot best practices, features, and new updates.
create and maintain user guides, documentation, and knowledge base articles to assist internal users in troubleshooting common issues and using pardot effectively.
conduct periodic training sessions for new users, ensuring they are equipped to utilize the platform for their regional marketing needs.- stay up to date with pardot releases and new features, evaluating their potential to improve marketing operations and automation.
plan and execute platform updates and new feature rollouts, ensuring smooth transitions and mínimal disruption to ongoing campaigns.- collaborate with salesforce administrators, it, and other marketing technology teams to ensure seamless integration and data flow between pardot and other systems.
work closely with global marketing teams to understand their needs, gather requirements, and configure pardot instances to meet regional marketing objectives.
provide technical expertise in the design and implementation of lead management processes, funnel optimization, and marketing automation workflows.
*qualifications*:- bachelor's degree in marketing, business administration, information technology, or a related field.- +5 years of experience in marketing automation tools and managing campaigns, workflows, nurturing funnels, lead scoring, landing pages, segmentation, and all related campaign-strategy tactical executions driven by an automation tool