Job overview
this position oversees the development and implementation of strategic marketing initiatives to enhance brand visibility, generate qualified leads, and drive measurable client acquisition.
main responsibilities
* develop comprehensive marketing campaigns aligned with business objectives.
* oversee branding and lead generation efforts across all media channels.
performance metrics
* ownership of key performance indicators (kpis) including customer acquisition cost (cac), return on investment (roi), lifetime value (ltv), and cost per lead (cpl).
* continuously test and optimize campaigns using data-driven insights from looker studio, google analytics, and hubspot.
cross-functional collaboration
* collaborate with legal, intake, and operations teams to ensure alignment of marketing strategies with client experience and business outcomes.