Have responsible of increasing awareness, desirability of zenith brand in japan through global brand & product website (.com).
create best in class user experience (ux/ui) and manage sem/seo, e-commerce and crm activities for japan.
lead the evolution and deployment of the hq global e-business and crm strategy, plans and be the lead for local (localization) activities.
develop and empower e-commerce experiences and services to create customer satisfaction from online to offline.
job responsibilities
customer relationship management
implement crm tools and activities, in compliance with the global initiatives, involving central and local actors and considering cost/benefits.
lvmh clientelling application, myzenith, management.
working with sales department, mainly responsible of data analysis, data correction of customer journey data.
digital marketing
digital owned media (line, facebook, instagram etc..) implementation, contents creation (in japanese for local platforms), posting work, collaborate with pr/communication, developing the sns marketing calendar.
plan and conduct high roi digital paid media ad implementation, strengthen sem with managing ad agency.
highly effective sns activation analysis, and report timely to both local and hq
e-commerce
monitor statistics and analyze web reports on a regular basis ensuring traffic growth analytical and qualified user sessions in coordination with involved units.
manage annual budget and control transparency of spending on monthly basis for all activities with hq.
coordinate external agencies, when needed, to ensure maintenance and payment execution.
ad-hoc project lead or support
oversee assigned projects, ensuring on-time completion.
report progress and outcomes to management.
profile
requirements
university degree with a major in marketing, economy, business, finance statistics
minimum 5 to 7 years, with good knowledge of the digital and mobile marketing field in watch, fashion, luxury or fmcg market.
crm management, e-commerce, global brand's experience is a preferred.
business analysis experience
line marketing experience.
english: business level.
(toeic 800+) frequent communication with hq
japanese: business level.
daily communication within marketing, sales, csl team.
technical and personal skill
agility to digital media and customer behaviors: always seek for the newest means to engage with customers on digital.
strong presentation and well communication skills to key stakeholder.
commercial awareness and interest: be aware of what is going on in the market
with attitude of fresh, progressive and creative mindset with highly interest to watch, fashion, art, sports, music, entertainment and watch and jewelry.
fundamental it literacy is vital with strong skills on all digital analytic tools (all microsoft software + google analytics).
salesforces, syrus, sap.
mac usability would be a plus as professional skillset
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