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Product manager marketing manager.

Santa Clara, Dgo
Scorpion Therapeutics
Responsable marketing
Publicada el Publicado hace 4 hr horas
Descripción

Role summary the director, product brand marketing, ottava will be part of the global strategic marketing team for the ottava surgical robotics portfolio. Reporting to the vp npd and platform strategy, you will partner across ottava strategic marketing, medtech surgery and j&j communications to develop a differentiated narrative demonstrating category leadership in the next era of robotic surgery. Responsibilities collaborate with key partners across j&j medtech to develop and deliver a differentiated narrative in robotics. Collaborate across functions and organizations to create clarity around brand story, application, and messaging to build alignment and consistency in application and communication of strategy and tactics. Lead cross‑functional efforts to develop sales collateral, commercial playbooks, product and training collateral while creating a highly visible process for communicating progress and capacity. Support and ensure high quality development of marketing product assets. Build a high‑performing team with a culture of inclusion and a diverse pipeline of talent for the future. Connect and translate core strategic marketing deliverables of segmentation, targeting and positioning into a multi‑channel communication strategy, inclusive of creative and idea approaches/selection, and initiatives. Partner with front end and upstream / new product development global marketing and development team leads to support naming, expression and communication messaging for surgical robotics platforms and product‑based messaging, business objectives. Responsible to stay abreast of latest market trends and research results and incorporate key learnings into messaging and communication initiatives. Qualifications education: a bachelor’s degree is required. Mba or advanced degree is preferred. Required: 10+ years of related business experience, including at least 5+ years of experience in brand management; demonstrated leadership across functional and geographic boundari...

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