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*unilever *está* *contratando* < *:*func*ión*: marketing*work level*: 1c*report*a* *a*: rina martínez*scope*: local*loca*lidad*: bosques, cdmx*t*érminos & condiciones*: tiempo completo sin reubicación*wh*o are we?
*do you want to work for a company that makes a difference in the world?
at unilever, we have a clear purpose - to make sustainable living commonplace.
through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally.in beauty & wellbeing, we make beautiful dreamers!
more than 1 billion people using our products every day with our loved hair and skin care products, including dove, pond's, sedal, st. Ives, vaseline, tresemmé, between other very well known brands.
*what will you do?
*if you are interested in leading the creation of integrated brand plans and lead in developing and executing brand activations, shopper & retail experiences (pos materials artwork, in-store activations) while keeping an eye on the category performance; then this role is just for you!
*main responsabilities*- develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.- lead the planning and execution of in-store activations, events, and retail experiences, creating memorable moments that enhance the shopper journey and drive sales.- collaborate with the influencer marketing, pr and content team to integrate partnerships into brand experiences, leveraging their reach and engagement to amplify events and generate content.- manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.- analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure roi and inform future strategies.- on-going market and brand analysis at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors)- get to know our consumer to design and propose a truly engaging and relevant marketing plan.- create a disruptive advertising campaign for pos, with specific insights focused on conversion on both physical stores and d-comm.- budget control and product pricing.- lead our sustainable path, transforming into a greener brand.- lead brand's projects (innovation, relaunches) with cross functional teams, in a local perspective.
*what you need to s*ucceed*exper*ience*- * proven experiential marketing*: typically 2+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.- * track record in beauty (preferred)*: experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends