Market intelligence role overview
the market intelligence analyst position involves providing critical support to arrow's evolving new models business by analyzing data from partners and end-users, extracting actionable insights, and identifying opportunities to inform the company's business strategy and go-to-market approach for specific vendors.
this role will work across regions and with multiple data sources, including transactional data, website analytics, and intent data, to build a comprehensive understanding of the new models ecosystem and identify additional opportunities for potential growth and expansion.
the analyst will establish and analyze new model market and business research to generate insights and identify marketing target opportunities (both b2b and b2c) and prospect targets that drive business growth.
* key responsibilities:
* analyze website usage data and generate comprehensive reports to integrate insights with business transactional data, driving informed decision-making and strategic planning
* prepare and present global technology market trends and competitive opportunities with research from market analyst firms to leadership, key stakeholders, and customers
* maintain lists and contribute to overall marketing database hygiene
about this opportunity:
this role requires an analytical mindset, strong research skills, and the ability to communicate complex data insights effectively to both technical and non-technical audiences.
the ideal candidate will be highly organized, able to work independently, and possess excellent communication and collaboration skills.