Company descriptioncompound is a multifaceted company specializing in marketing, label services, and distribution. Focused on empowering creators and businesses, compound provides innovative solutions to help them connect with audiences and achieve growth. With a creative and results-driven approach, the company fosters successful collaborations and strategies tailored to unique individual and brand needs. Compound's team is built on a foundation of expertise and a passion for impactful digital storytelling.job title: tiktok strategist (digital & client-facing) overview we're looking for a highly creative and culturally plugged-in tiktok strategist to lead social growth for brands and artists. This role is deeply focused on tiktok—understanding trends, identifying breakout audio early, and building strategies that turn content into viral moments. You'll combine creative storytelling, trend analysis, and client management to develop and execute campaigns that drive real audience growth and cultural impact. Key responsibilities develop and execute tiktok-first strategies to grow brands and artists identify emerging trends, sounds, and cultural moments—and translate them into scalable content opportunities analyze trending audios and recommend strategies or campaigns to amplify and extend their reach create content frameworks and storytelling approaches optimized for tiktok performance serve as the main point of contact for clients, aligning on creative direction and growth goals manage projects end-to-end, from concept through execution and reporting collaborate with creators, editors, and internal teams to produce high-performing content track performance metrics and continuously optimize based on data and platform insights qualifications 2–4+ years of experience focused specifically on tiktok strategy or short-form content deep understanding of tiktok culture, algorithm behavior, and content formats proven ability to spot trends early and translate them into successful campaigns experience working with trending audio and understanding how sounds scale on the platform strong client communication and project management skills ability to balance creative instinct with data-driven decision-making experience working with brands, artists, or creators is a strong plus what we're looking for someone who lives on tiktok and understands internet culture intuitively a strategist who can turn trends into repeatable growth systems—not just one-off posts strong creative storyteller with a sharp sense of timing and relevance organized and reliable in managing multiple clients and projects nice to have experience in music, entertainment, or working directly with artists familiarity with influencer collaborations and creator ecosystems basic understanding of content production workflows (editing, hooks, pacing, etc.)