[please note this is a direct search led by bacardi, applications from agencies will not be accepted nor will fees be paid for unsolicited cvs.]
what does a brand manager do?
brand managers understand the fundamental drivers of the brand, business, customers, partners, and competitors. They are responsible for adapting a brand strategy and maintaining brand integrity across all company marketing initiatives and communications. They may manage a portfolio of products. Their insights are critical for making smart decisions in pursuit of long-term value creation for the brand and organization.
about you
you are a marketing leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push boundaries, deliver commercial growth, and nurture long-term brand equity. You are trusted to take initiative, lead, and help build iconic brands. Strong relationships define you; you are skilled in building close partnerships across functions and leadership levels within and outside bacardi.
responsibilities - with our consumer at the heart, your key focus will:
1. craft innovative strategies that push boundaries, inspire change, and impact consumer behavior to drive brand growth in mexico.
2. identify trends and customer needs, building a short/medium/long-term business pipeline to meet targets.
3. lead integrated activity planning (iap) in mexico and allocate brand investment.
4. coordinate and implement marketing strategies to achieve strategic goals.
5. own the brand p&l.
6. drive collaboration across the matrix organization to execute effectively at a local level.
7. motivate the team, track performance, and report metrics.
skills - the skills and experience needed to create your legacy:
1. 7+ years of broad marketing experience in consumer goods and/or spirits, with relevant experience in mexico.
2. strong commercial acumen and the ability to translate brand strategies into tangible commercial advantages, understanding channels, pricing, promotions, and through-the-line activation.
3. business acumen, understanding interconnected areas of a business for long-term decision-making.
4. digitally savvy with social media expertise and the capacity to connect people and systems to deliver results.
5. proven leadership within a matrix organization, managing multiple stakeholders in complex environments.
6. bachelor’s degree in marketing or business.
7. spanish native speaker; bilingual in english.
personal qualities – share our founder’s passion and entrepreneurial flair:
1. globally minded with cross-cultural understanding and sensitivity.
2. excellent communication skills and gravitas.
3. socially engaging; passionate about the job.
4. resilience and mental strength to handle ambiguity.
5. strong negotiation skills and reasoning.
leadership agility
at bacardi, we seek talent who embody the 3fs: fearless, family, founder culture. Personal attributes include:
1. belonging: creating a culture where people feel appreciated and can grow.
2. self-awareness: reflective, aware of strengths and weaknesses, and impact on others.
3. people agility: understanding and relating to people, navigating tough situations.
4. results agility: delivering results confidently in new situations.
5. mental agility: critical thinking, strategic and creative problem-solving.
6. change agility: curious, experimental, growth-minded, and adaptable to change.
disclaimer: bacardi values diversity and promotes a fair working environment, prohibiting discrimination based on protected characteristics. U.s. applicants have rights under federal employment laws.
perks of working for us
we offer a comprehensive total rewards package including compensation, benefits, incentives, allowances, and well-being programs, linked to performance.
compensation, paid time off & retirement:
* competitive pay package
* paid time off, including additional days for volunteering
* retirement/pension plan
health & wellbeing
* medical, critical illness, and life insurance
* calm meditation app subscription
* employee assistance programs
* inclusive leave policies
additional benefits
benefits vary by employment nature, location, and are subject to change. Some benefits may require employee contributions or be partially subsidized. Incentive plans depend on employment type and region.
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