[please note this is a direct search led by bacardi, applications from agencies will not be accepted nor will fees be paid for unsolicited cvs.]
what does a brand manager do?
brand managers understand the fundamental drivers of the brand, business, customers, partners, and competitors. They are responsible for adapting a brand strategy and maintaining brand integrity across all company marketing initiatives and communications and may manage a portfolio of products. Their insights are critical to making smart decisions in the pursuit of long-term value creation for the brand & organization.
about you
you are a marketing leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long-term brand equity. You will be trusted to dive right in, take the lead, use initiative, and help build iconic brands. Strong relationships define you, and you are skilled in building close partnerships across functions and leadership levels – both within and outside bacardi.
responsibilities - with our consumer at the heart, your key focus will:
* craft innovative strategies that push boundaries, inspire change, and impact consumer behavior to drive growth for the brand in mexico
* identify trends and customer needs, building a short/medium/long-term business pipeline to meet targets.
* lead integrated activity planning (iap) in mexico and the allocation of brand investment
* coordinate and implement marketing strategies to achieve strategic goals
* own brand p&l
* drive collaboration across the matrix to execute with excellence at a local level
* motivate the team, track performance, and report metrics
skills - the skills and experience needed to create your legacy:
* 7+ years of broad marketing experience in consumer goods and/or spirits. Relevant experience in mexico.
* strong commercial acumen and the ability to translate brand strategies into tangible commercial advantages, with a good understanding of channel, price, promotional activity, and through-the-line activation.
* business acumen, understanding all areas of a business and their interconnections for long-term decision-making.
* digitally savvy with social media expertise and the capacity to connect people and systems to deliver results.
* proven leadership within a matrix organization, managing multiple stakeholders in a complex environment.
* bachelor’s degree in marketing or business.
* spanish native speaker. English bilingual.
personal qualities – share our founder’s passion and entrepreneurial flair:
* globally minded with cross-cultural understanding and sensitivity.
* excellent communication skills and gravitas.
* socially engaging. We want someone who loves this job and makes that enthusiasm clear to everyone they work with!
* resilience and mental strength to handle ambiguity.
* strong courage, negotiation skills, and reasoning.
leadership agility
at bacardi, we care deeply about finding brilliant talent who can bring the following attributes to help elevate our 3fs: fearless, family, founder culture:
* belonging: ability to create a culture where people feel appreciated for who they are and what they do.
* self-awareness: high self-awareness, reflective, understanding your strengths and weaknesses and your impact on others.
* people agility: deep ability to understand and relate to people, navigating tough situations to harness collective performance.
* results agility: consistent delivery of results in new situations, inspiring teams and building confidence.
* mental agility: critical thinking, strategic and creative problem-solving.
* change agility: natural curiosity, desire to experiment, and ability to deal with change effectively. Growth and learning mindset: willing to test, stumble, learn, and apply experience.
disclaimer: bacardi seeks talent from all backgrounds to bring diversity of thought, agility, and capability. We promote a fair working environment and do not tolerate discrimination based on national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or other legally protected aspects.
u.s. applicants have rights under federal employment laws.
perks of working for us
at bacardi, we provide a comprehensive total rewards package including compensation, benefits, incentives, allowances, and well-being programs. Our incentive programs are linked to company and individual performance.
compensation, paid time off & retirement:
* competitive pay package
* generous paid time off, including volunteer days
* retirement/pension plan
health & wellbeing
* medical, critical illness, and life insurance
* calm meditation app subscription (free)
* employee assistance programs
* inclusive leave policies
additional benefits
benefits vary by employment type, location, and are subject to change. Some benefits may require employee contributions or be subsidized. Incentive plans depend on region, market, function, or brand.
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