About usfounded in * and listed on nasdaq in * and hkex in *, group is a leading global travel service provider comprising of ctrip, skyscanner, and qunar.
group offers exceptional and comprehensive travel services, resources, and products across its platforms.
we aspire to provide our 400million+ customers worldwide with tools to plan and book their perfect trips.
we have more than 30,000 employees spread across 30 countries in asia, europe, the americas, and oceania, and are actively expanding our global markets to grow and become the world's leading and most trusted family of online travel brands.job summaryas our global business continues to expand rapidly, we are launching our next strategic frontier in mexico.
we are seeking an experienced, entrepreneurial, and action-oriented product & marketing manager to spearhead this high-stakes entry.
this role is the critical first hire tasked with building our core product and marketing presence in mexico from the ground up.
you will build the launchpad, set up local operations, and scale them into a market leader.key responsibilitieslocal market researchconduct market research to understand regional customer needs, preferences, and trends that influence brand value proposition and product offerings and marketing strategies.conduct user research to understand user behavior and provide suggestions to improve acquisition, engagement and retention efficiencies.conduct competitor research to understand competitor's strategy on pricing, campaign, marketing and product experience.local marketingdevelop and execute localized marketing strategies to drive brand awareness and customer engagement.collaborate with hq marketing teams to provide market-specific insights and localized content suggestions.execute end-to-end tactical campaigns, taking ownership of banner/landing page setups, edm, app pushes, and hook configurations during initial operations.local product marketingtest online and app product experience and report on issues and opportunities.work closely with hq product teams to localize product experience.monitor the performance of business metrics and ensure continuous improvement based on customer feedback and data analysis.collaboration & reportingpartner with cross-functional teams including product, crm, hq campaign, partnership, and sourcing teams to align on overall strategies.manage relationships with external marketing channels for the execution of local marketing initiatives.track the success of local marketing activities via quantitative and qualitative analysis.qualificationsbachelor's degree in marketing, business administration, communications, or a related field.5+ years of experience in marketing or product marketing roles, with a strong career foundation.highly versatile professional with exceptional critical thinking and problem-solving skills, capable of shifting seamlessly between strategic planning and rapid execution.strong experience in managing end-to-end marketing activity planning, execution, and data-driven performance analysis.strong understanding of market research techniques and customer segmentation to drive localized growth strategies in mexico.exceptional communication skills for effective cross-border collaboration with hq teams.proven leadership potential or experience in team building, with the ability to manage, guide, and structurally scale local team members in the future.preferred qualificationsexperience in the travel or ota (online travel agency) industry is a strong plus, provided it is backed by solid digital marketing competencies.advanced data analysis skills (e.g., sql) are a great advantage.behavioral requirementsdemonstrates a strong desire for continuous learning and personal development.upholds integrity and ethical standards in all business interactions.committed to enhancing the travel experience for customers and partners.builds and maintains effective relationships with internal and external stakeholders.motivates and influences others through clear communication and leadership presence.applies strategic thinking to connect supplier relationships with customer needs and market opportunities.what we providemedical, dental, and vision plans401(k) and company matchpublic holidayssick leavepaid time off
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