Overview
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Job Title: Performance Marketing Manager
Company: Allergy Research Group - https://allergyresearchgroup.com/
Location: Remote (Latin America)
Job Type: Full-Time as an Independent Contractor (compensation in USD)
About the company
For 45 years, Allergy Research Group has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com.
About the role
Own the strategy, execution, and optimization of paid media for our DTC business, driving profitable customer acquisition and lifetime value. You’ll plan and run performance campaigns across search, shopping, and paid social; manage budgets against CAC/ROAS targets; partner with creative, product, and analytics; and turn insights into scalable growth.
What You’ll Do
- Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals.
- Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos.
- Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A/B, incrementality) and scale winners.
- Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR/CVR and CPA.
- Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene).
- Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available) and maintain clean tracking via GTM/pixels/conversions APIs.
- Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders.
- Partner with Lifecycle/CRO to align paid acquisition with onsite conversion, retention, and LTV growth.
- Monitor competition, auctions, and platform changes; proactively identify new channels/betas to test.
- Manage agencies or freelancers as needed; enforce best practices and performance SLAs.
Required Skills
- Expert hands-on proficiency with Google Ads (Search, Shopping/Performance Max) and Meta Ads; strong grasp of audience targeting, bidding strategies, and creative testing.
- Solid command of GA4, Google Tag Manager, conversion tracking, and attribution basics; able to diagnose tracking issues.
- Advanced Excel/Sheets for analysis and modeling (lookups, pivots); familiarity with BI tools (Looker/Tableau) is a plus.
- Strong quantitative mindset: comfortable with CAC/ROAS/payback math, cohort views, and incrementality/experimentation frameworks.
- Experience managing sizable budgets with disciplined forecasting and pacing.
- Clear, concise communicator with the ability to turn data into decisions and influence cross-functional teams.
- Organized, detail-oriented operator who can prioritize and execute in a fast-moving environment.
Preferred Background
- 5+ years in performance marketing for DTC/eCommerce brands (in-house or agency), with proven ownership of seven-figure annual budgets.
- Demonstrated success scaling Search/Shopping and Paid Social while improving efficiency (ROAS/CAC/payback).
- Experience with landing page testing/CRO and collaborating tightly with creative teams.
- Familiarity with additional channels (YouTube, TikTok, Reddit Ads), server-side conversions, and feed management tools.
- Bonus: experience with SQL, marketing mix modeling or media incrementality studies, and subscription/LTV-driven businesses.
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Marketing
Industries
- Outsourcing and Offshoring Consulting and Wellness and Fitness Services
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