About the rolewe are looking for a commercial director to lead the commercial strategy of manoderecha, a premium tequila brand within grupo aramsa.this role will be responsible for driving revenue growth, expanding distribution channels, and strengthening the brand's positioning in national and international markets.
the position reports directly to the ceo and plays a key role in scaling the brand with a long-term vision.the ideal candidate combines strong commercial execution, strategic thinking, and the ability to manage both sales and brand development in a fast-growing environment.experience- 4–6 years of experience in alcoholic beverages, spirits, or fmcg sales.
- proven experience negotiating with national and international distributors.
- experience managing commercial teams and driving growth.commercial strategy- drive commercial strategy to grow sales and expand markets.
- develop new channels: retail, horeca, and regional distributors.
- manage national and international distributor relationships.
- identify and expand export opportunities.key account management- negotiate with key distributors and strategic accounts.
- deliver sales volume and margin targets.
- lead the sales team and field promoters.
- ensure strong point-of-sale execution.marketing & brand development- align commercial and promotional strategies to strengthen the brand.
- lead brand activations to increase visibility and demand.
- monitor tequila market trends and competition.
- support international pricing strategy.financial & operational management- manage commercial budget and p&l performance.
- coordinate demand planning with operations.
- improve margins and drive sustainable ebitda growth.
- support preparation for future strategic opportunities.