Digital e-commerce specialist job description
the caribbean digital e-commerce specialist is responsible for driving the online strategy, sales performance, and brand presence across all properties in the region.
key responsibilities:
* develop and implement a regional e-commerce strategy to boost direct bookings through company websites and mobile platforms.
* enhance online distribution and manage relationships with otas, gds, meta-search engines, and third-party platforms.
* promote conversion rates by ensuring competitive pricing, dynamic promotions, and effective yield management in coordination with revenue management teams.
* monitor and report on key e-commerce kpis (bookings, adr, revenue share, roi).
* collaborate with the marketing team to design and execute online campaigns, seo/sem strategies, social media promotions, and loyalty initiatives targeting caribbean markets.
* oversee content management for caribbean hotel websites, ensuring accuracy, consistency, and brand alignment.
qualifications & skills:
* bachelor's degree in marketing, business administration, hospitality management, or related field (master's preferred).
* minimum 3 years' experience in e-commerce or digital marketing within hospitality, preferably with regional/multi-property exposure.
* strong knowledge of otas, crs, pms, channel managers, and booking engines.
* proven track record in driving online revenue and digital campaigns.
* excellent analytical skills with proficiency in google analytics, sem tools, and digital reporting.