Luxury property marketing professional
this role requires a highly skilled and experienced individual to develop and execute marketing strategies for high-end luxury properties.
the project marketing manager will oversee branding, communication, and sales initiatives, as well as manage a team of designers and communication specialists.
key responsibilities:
* provide brand and marketing expertise to support property initiatives such as collateral development, communications, event planning, and overall presentation.
* support writing and communication projects.
* manage and mentor designers and communication team.
* conduct market research, gather insights, and contribute to strategic planning.
* develop a comprehensive marketing plan with corresponding budget to align and support sales initiatives.
* collaborate with the sales team to drive engagement and strategy implementation in current and new markets.
* project manage print and digital asset creation and management for new product launches, sales milestones, and club announcements.
* manage content management system and listing inventory on property websites.
* direct photography and videography for the property and manage asset distribution.
* manage social media platforms.
* onsite support and coordination of corporate-led events.
* oversee inventory and assets for digital sales tools and resources.
* manage customer relationship management input and reporting dashboards, analyze data, and provide reporting to support overall sales direction and new marketing initiatives.
* oversee new product launch material development and design.
* evaluate marketing needs as properties transition through lifecycles.
* collaborate with cross-functional teams including sales, member services, and operations to support property goals.
* additional marketing and leadership duties as needed.