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Head of crm

Zaragoza, Coah
Medier Agency
Publicada el 11 marzo
Descripción

We’re a high-growth, multi-brand organization operating across multiple markets in the world. To take our engagement and retention to the next level, we’re looking for a head of crm. This is a strategic and operational leadership role with a clear focus on data, process, and team enablement. If you're a results-oriented leader who builds structure, drives performance, and empowers teams through data, this is the role for. Key responsibilities data-led strategy: use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated. Promotional management: excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets. Empowerment through data: build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence. Leadership & coaching: manage and develop a high-performing crm team, fostering a culture of ownership, collaboration, and continuous improvement. Operational excellence: streamline crm workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality. Cross-functional collaboration: align closely with bi and other crm teams to ensure a synchronized approach to customer engagement. What we’re looking for crm expertise: 5-7 years of crm experience, with a strong focus on global .com markets and high-volume player databases. Data fluency: advanced understanding of crm metrics, segmentation, predictive modeling, a/b testing, and performance analytics. Enablement mindset: proven track record of building frameworks that help others act on data independently. Leadership experience: demonstrated success in leading geographically spread teams of 20 people, developing talent, and setting a vision others want to follow. Agility & ownership: proactive, hands-on, and accountable, with a bias for action and a clear drive for continuous improvement. Strong communicator: able to clearly articulate strategies, insights, and decisions to technical and non-technical audiences alike. Efficiency-driven: experience in process design and scalable crm operating models. Reshape marketing with us. Let’s work! J-18808-ljbffr

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