Someone somewhere
welcome to someone somewhere.
We are a social and sustainable company that strengthens and integrates the work of artisans and that through design creates the best experience for world travelers.
We are convinced that by contributing to the good living of artisan communities and transforming poverty into fair and sustainable job opportunities we are changing our world.
If this idea makes something vibrate within you, we want to meet you.
Role description
as a key leader within our sales team, the ecommerce lead will work closely with our chief product officer and head of growth, joining a dynamic and fast paced team focused on the conversion of sales.
The ecommerce lead will support the overall management of our web processes, and create / execute the product roadmap to drive conversion, revenue and a best‑in‑class customer experience.
Our ideal ecommerce lead will have strong analytical skills and a deep understanding of ecommerce product management.
Most importantly, our ecommerce lead will consistently demonstrate the someone somewhere core values through their daily interactions, including transparency & feedback, ownership, solution oriented thinking, the ability to under promise and over deliver, learn, approach situations with gratitude & positivity and have fun!
Requirements
post‑secondary degree / diploma required, preferably in digital commerce / marketing, business or a related field
5+ years work experience in ecommerce management
experience with seo, sem and analytics; and week to date on emerging marketing trends, new optimization methods, and evolving industry tactics.
Strong project management experience in a fast‑paced environment, with strong ability to plan, prioritize and manage multiple projects simultaneously and effectively
strong business acumen with proficient understanding of metrics and reporting, with an ability to analyze data, draw conclusions / insights and make recommendations
fluent in spanish and english languages, with strong written, oral and presentation skills
demonstrated professional experience increasing conversion rates and managing an ecommerce site with at least $1m in revenue
ability to identify and validate opportunities based on consumer trends, competitive research, developed insights and best practices
understanding of web technologies and production processes involved in online development
highly collaborative and has an affinity for building relationships across teams including marketing, creative, growth, product and customer service.
Results oriented, collaborative and hands‑on leadership mindset
responsibilities
relaunch and redesign current usa shopify store and mex shopify store (add, c sizing to give more context # of products, categories)
manage and execute paid media strategy to maximize roi, roas and experience with analytics platforms and analysis
develop and execute ecommerce strategies and roadmaps in alignment with the leadership team consisting of all aspects from content management, product / collection page management, merchandising and personalization to site speed, site‑wide conversion rate optimization, ux and funnel enhancements
closely monitor user behavior, sales performance and web analytics to inform and prioritize optimization of the user journey
manage and execute all ecommerce operations including site changes, product changes, execution of campaigns in collaboration with marketing and creative teams
manage and execute customer experience including client requests, comments, questions, concerns, payments and payment options, returns in collaboration with logistics and technology teams
build your team including appropriate roles, budget, strategy and support required to execute ecommerce strategies and development
interface with development interns, consultants and external agencies on web and mobile‑related projects to execute ecommerce improvements
analyze performance metrics, and devise plans to address friction points and other areas of need necessary to improve conversion, average order value, lifetime customer value and improve the funnel across the customer journey optimizing against business kpis
partner with cross‑functional teams, internally and externally, to help drive an omni‑channel approach that considers the ever‑changing consumer landscape including business solutions team, retail and distributors.
Build, manage, and maintain relationships with third parties apps, agencies and vendors
build a culture of testing and experimentation that delivers continuous improvements, learnings, and actionable insights
complete regular site audits to ensure accuracy of product information, content gaps / enhancements, promotions, and marketing effectiveness
be the in‑house champion for ecommerce innovation by continually bringing forward recommendations for site improvements, staying abreast of ecommerce trends and ensuring we adapt as needed
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