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Director of sales & marketing

Xico, Méx
The Archetype Strategy
Publicada el 11 septiembre
Descripción

Director of sales & marketing

location: remote (u.s. preferred) — travel required
company: archetype infrastructure solutions


about us

archetype infrastructure solutions is a fast-growing firm specializing in telecommunications and structured cabling solutions. We deliver mission-critical infrastructure to support modern businesses and organizations in construction, utilities, and civil engineering. Our services include:

* fiber optic services — splicing, termination, testing, and maintenance.

* low voltage cabling — structured cabling, cat5e/6/6a, and backbone solutions.

* distributed antenna systems (das) — enhanced wireless coverage and network expansion.

* wi-fi & network solutions — installation and optimization of wireless networks.

* data center & server room infrastructure — rack and cabinet installations, power management, and cooling solutions.

we are building a reputation for reliability, innovation, and results, and we’re now ready to scale.


the opportunity

we are seeking a director of sales & marketing to take full ownership of our growth strategy. This leader will design and execute the go-to-market plan, expand brand visibility, and generate inbound client interest — all while enjoying the flexibility of a remote role with the excitement of in-person travel for client engagement, networking, and industry events .


key responsibilities


sales leadership

* develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.

* own the full sales cycle: prospecting, pitching, negotiating, and closing.

* build and manage a pipeline of qualified opportunities.

* over time, hire and mentor a small team of sales/business development professionals.


marketing & growth

* launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.

* build case studies and client success stories that highlight our fiber, cabling, das, wi-fi, and data center expertise.

* manage online presence (linkedin, seo, website) to ensure archetype is discoverable and trusted.

* explore partnerships, industry events, and pr opportunities to position archetype as a leader in telecom and cabling solutions.


strategy & reporting

* partner with company leadership to define growth targets and priorities.

* establish kpis for sales and marketing performance and provide regular reports.

* identify new markets, verticals, and opportunities for expansion.


qualifications

* 5–10 years of experience in b2b sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services .

* proven track record of building and closing pipelines from scratch.

* strong understanding of digital marketing and inbound lead generation .

* entrepreneurial, hands-on, and comfortable working in a growing company environment.

* exceptional communication and relationship-building skills.

* willingness to travel regularly for client meetings, conferences, and industry events.

* bonus: existing network of telecom, construction, or it infrastructure contacts.

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