Estamos en busca de un(a) ad operations specialist altamente analítico(a) y orientado(a) al detalle, capaz de gestionar campañas complejas en entornos digitales y tradicionales. Esta posición juega un papel clave en la implementación técnica de campañas, asegurando una ejecución impecable, medición precisa y cumplimiento con las mejores prácticas de la industria.
si disfrutas trabajar en un ambiente colaborativo, te motiva la optimización continua y tienes experiencia gestionando campañas programáticas, de búsqueda, sociales o multicanales, esta oportunidad es para ti.
principales responsabilidades:
* manage complex digital and traditional advertising campaigns, which include implementing campaigns across ad servers and other technologies, ensuring proper creative implementation
* implement tracking pixels, troubleshoot adtech platforms, and assist with tag management systems to ensure proper measurement and attribution
* collaborate with team members to complete day-to-day tasks for stakeholders
* assist with the documentation of internal processes and policies tied to ad operations
* manage data related to advertising campaigns, including list uploads and segmentation for targeting purposes
* ensure data privacy and compliance with relevant regulations
* integrate offline data sources with relevant digital platforms
* audit existing platform setups and provide recommendations
* assist with the discovery of new technologies, concepts, or processes
* mentor junior team members, providing support and training on campaign management, technical implementation, and troubleshooting
* reinforce best practices and processes; identify and execute on opportunities for improvement
* stay up-to-date with industry trends and best practices, contribute to ad operations processes and procedures, and collaborate effectively with cross-functional teams
* channels include but are not limited to: programmatic, search, seo, social, affiliate, marketplace, influencer, broadcast and out-of-home
* experiencia con sistemas de gestión de etiquetas (tags management systems) y plataformas de gestión de datos (dmps) es un plus.