*general summary*
the key function of the *coordinator, marketing communications* is to provide essential department and project assistance for public relations, social media and digital marketing programs efforts across ptg consulting's portfolio of destination and independent hotel clients. The primary responsibility will be to support the marketing communications team in creating and executing client campaigns to maximize exposure and audience engagement for ptg consulting's clients and accepting other ptg consulting responsibilities, as assigned.
*organizational relationship*
this position reports directly to the vice president, marketing communications and supports this position and the manager, marketing communications on a regular basis. The coordinator will be required to liaise with multiple internal departments, executives and business owners to support their respective activities. There is regular interaction with clients, contractors, media, content creators, and influencers.
*duties & responsibilities*
- contribute to the development and execution of public relations, social media, and digital marketing strategies as outlined in client plans and as directed by the vice president, public relations.
- support fulfillment of requests from media, content creators, and influencers including supplying images and information and vetting requests for visitation
- proactively cultivate relationships with media, content creators, and influencers
- brainstorm and assist with the creation of plans, proposals and presentations
- build, maintain, and continuously update targeted lists of media, content creators, and influencers
- research, draft, and distribute newsletters, press releases, pitches and other written communications
- regular activity tracking through internal and external reports
- assist with planning events and activations
- manage press and news rooms on client websites
- stay updated on industry trends in public relations, digital marketing, and social media to positively improve the team's efforts
- accept additional administrative duties and other responsibilities, as assigned.
*qualifications*
- bachelor's degree in public relations, marketing, journalism, hospitality, tourism, or related field
- minimum 2-3 years of experience in a communications position
- excellent verbal and written communication skills
- excellent project management and interpersonal skills
- experience creating engaging social media and/or digital content
- experience with programs including cision, pr web, sprout social, mail chimp, drupal, google ads, google analytics, and canva is desirable
- highly organized self-starter, motivated and results oriented
- ability to travel, as needed
*working conditions*
disclaimer: the above information on this description has been designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.