Overviewjoin the latam brand / trade marketing team at lego mexico.
your strategic vision will drive sales growth, align innovative marketing plans with operational actions, and create a strong brand presence that connects children and adults alike.core responsibilitiesbuild a strong strategy for short- and mid-term consumer sales growth, expanding the active consumer base and nurturing recruitment, retention, and brand equity.drive product and commercial opportunities, monitor business performance, and leverage relevant insights to accelerate demand among kids and adult audiences.influence consumer sales plans and forecasts using data and performance tracking.ensure a robust brand presence across all touch points, working closely with internal marketing, agencies, market partners, and ip partners.develop, transform, and optimize the marketing and go-to-market approach to meet the new oesp framework.collaborate with cross-functional teams and global/regional brand managers to foster impactful communication.lead local selling-in for successful deployment in latam.develop and implement local launch and marketing activation plans to engage audiences through lego's framework.support the team's success by contributing proactively.join the latam brand / trade marketing team in the lego mexico offices.qualificationsproven track record as a brand marketing professional in a regional environment, combining commercial and strategic skills.experience in consumer products and/or fmcg, with strong ability to develop and activate campaigns.experience in the toy, family, gaming, or entertainment industry.digital/ecommerce experience is a strong plus.strong analytical skills and ability to translate complex findings into clear insights and recommendations.collaborative approach, natural authority, and ability to make decisions with internal and external partners.ability to excel independently and in diverse teams, encouraging collaboration to achieve common goals.trustworthy teammate and project manager who drives cross-functional collaboration through a go-to-market strategy and delivers results.strong project management skills and ability to manage complex processes.advanced english proficiency.relocation: no relocation budget for this role.benefits and workplacehybrid work model: 3 days in the office, flexible from home.family-friendly leave options and enhanced paid time off.comprehensive life and disability insurance.well-being support, including access to the headspace app and local wellbeing initiatives.generous colleague discount starting on day one.opportunity for bonus rewards when goals are reached.inclusive, dynamic culture that values diversity, belonging, and equal opportunity.eeo statementlego group is fully committed to equal employment opportunity and equal pay, encouraging applicants from all backgrounds—including sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion, and veteran status—to apply.
children's rights and child wellbeing are integral to our mission.child safeguardingcandidates offered positions with high engagement with children are required to complete a child safeguarding background screening.
applicants will also undergo a drug screening as part of our drug-free workplace policy.accessibilityif you require assistance with the online application process, please contact the hr service desk.
an online application accessibility statement is available for people with disabilities.contactto inquire about accessibility of our website or to discuss job opportunities, please use our dedicated hr service desk contact channels.join legoimagine building your dream career and turning it into reality.
we invite you to join the lego team today.
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