Global wellness brand manager
birdman is one of latin america's fastest-growing consumer brands, leading plant-based performance nutrition and wellness in mexico.
the market leader has built a highly admired wellness brand through innovation, authenticity, and sustainability, and now aims to expand globally.
the united states is the next strategic challenge – the largest, most competitive, and opportunity-rich wellness market worldwide.
this next chapter involves building a global wellness powerhouse rooted in purpose, performance, and cultural relevance.
this is an exceptional opportunity to develop birdman's u.s. brand strategy and execution, and create a leading health & wellness brand from the ground up.
* define and implement birdman's brand strategy, positioning, and architecture for the u.s., ensuring cultural relevance, differentiation, and global consistency.
* manage brand performance and budgets, balancing investment efficiency with roi and growth targets.
* lead the u.s. product innovation and go-to-market roadmap, adapting global launches and shaping future pipeline needs.
* collaborate with hq to ensure brand identity, messaging, and creative assets reflect birdman's global purpose while resonating locally.
directly reporting to the u.s. Commercial & marketing director, you will leverage the strong foundation, creative resources, and capabilities from our hq team in mexico, operating with full autonomy to hire u.s.-based agencies and partners or build a local team.
as a resilient, curious, and driven professional, you will contribute to making birdman one of the next great global wellness brands, starting with the u.s.