We are currently looking for a talented and driven Digital Marketing Executive to join our team in Mexico.
As we expand our presence and capabilities in Mexico, it becomes increasingly important to raise awareness and boost user acquisition through online advertising.
Your key objective would be to drive User Acquisition growth for our Mexico market. You would be responsible for strategy, planning, actioning & delivery of Search, Social, Display & Youtube campaigns, ensuring that the performance meets Lalamove’s User and Driver Acquisition targets.
You will have to work with multiple stakeholders to plan, implement & measure scalable optimisation strategies in the market. As our Digital Marketing Associate, you will be owning all aspects of online advertising including (Paid Social, SEM, Programmatic etc).
$30,000 - $35,000 a month
**What we seek**:
**Performance Marketing mindset**: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget.
**Data Driven**: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
**Expert in Google Ads & Paid Social**: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
**Test & Learn Mentality**: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
**Problem-solver**:To be able to find creative online campaigns to move User and Driver Acquisition numbers.
**User** Empathy**:To be able think from a perspective of a user or a driver & build user journeys which are seamless.
**High** autonomy**: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time efficiency
**Local Market Insights**: To gather and respond to local insights, such as competitor reviews and market trends, and provide actionable recommendations to the Functional Development (FD) team to align strategies and enhance performance.
**What** you'll need**:
A strong understanding of ad formats in Google
Experience in setting up remarketing/retargeting ads
Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
Experience in running A/B testingExperience in collecting and analyzing dataThe ability to source information and learn on the flyAn analytical and critical thinking mindsetIndependence, drive, and ability to work in a team
Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools
An ability to multitask and perform under tight deadlines
**Speaks English fluency and available to work from Monday to Friday at our office located in Iztacalco, Agricola Orienta.**
**We offer**:
Benefits of law and above
Vacation 17 days the first year
12 days of WFH per year
Christmas bonus 15 days
Vacation bonus 25%.
Food vouchers: $3,000 per month
Transportation allowance: $500 monthly
Major medical insurance