Overviewthis position is focused on leading and executing fully integrated marketing initiatives for an igaming project operating in mexico.
based onsite in mexico city, the role requires a well-rounded marketer who can combine strategic thinking with hands-on execution.
the person in this role will oversee the full marketing journey, from market analysis and channel selection to local activations and performance tracking.
acting as a key local representative, they will build strong relationships with partners and providers while ensuring that all marketing activities deliver measurable results and align with market dynamics.responsibilities- develop and execute 360° marketing strategies across online and offline channels, ensuring compliance with igaming regulations.
- plan and implement local campaigns, including events, sponsorships, promotions, and partnerships with venues such as restaurants, bars, and entertainment locations.
- select and manage the most effective mix of marketing channels to reach target audiences.
- oversee the entire marketing funnel, from user acquisition to retention and loyalty initiatives.
- build and manage relationships with local media, agencies, and communication platforms (e.g., sms, radio, outdoor advertising).
- negotiate and assess partnerships to ensure strong return on investment.
- conduct audience research, segmentation, and behavioral analysis; run surveys and focus groups to test messaging and campaign approaches.
- define kpis, monitor performance, and optimize campaigns based on data insights.
- coordinate internal teams and external partners to ensure smooth execution of marketing activities.
- maintain a structured roadmap and actively manage day-to-day marketing operations.qualifications- minimum of 4 years in marketing roles, ideally within igaming, betting, or entertainment (industry experience is a strong advantage but not strictly mandatory).
- proven experience delivering integrated campaigns across digital and offline channels.
- strong knowledge of the mexican market, including media landscape and consumer behavior.
- experience in partnerships, local activations, and event marketing.
- solid analytical skills with experience tracking kpis and optimizing campaign performance.
- strong organisational and project management abilities.
- native-level spanish and advanced english (c1) required.
- strong communication, negotiation, and relationship-building skills (highly valued).
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